Hatsune Miku’s collaboration with Sanrio’s Cinnamoroll gets adorable new sailor-themed merch
A new wave of prize items from the manufacturer Sega has been released, continuing the popular collaboration between the virtual singer Hatsune Miku and the Sanrio character Cinnamoroll.
The new collection is based on a new, original “Marine Style” illustration which shows the two popular characters in matching sailor-themed outfits, a fitting theme for the summer season.
Three different types of prize items have been created based on this new design.
The first is a collection of small mascot plushies, approximately 14 centimeters in size.
The second is a line of larger, standard-sized plush toys, which stand at around 18 centimeters.
Both the mascot and the standard plushie collections are available in four different varieties.
The plushie lineup includes:
- Hatsune Miku (White Sailor Outfit)
- Cinnamoroll (White Sailor Outfit)
- Hatsune Miku (Blue Sailor Outfit)
- Cinnamoroll (Blue Sailor Outfit)
The third new prize item is a collection of “Yura Yura” or “swaying” acrylic keychains.
This product features a total of six different designs:
- Hatsune Miku (Red theme)
- Cinnamoroll (Red theme)
- Hatsune Miku & Cinnamoroll (Red theme)
- Hatsune Miku (Blue theme)
- Cinnamoroll (Blue theme)
- Hatsune Miku & Cinnamoroll (Blue theme)
As “prize items,” these products are primarily available to be won in crane games and other arcade machines in amusement centers across Japan.
All three of the new “Hatsune Miku x Cinnamoroll Marine Style” product lines officially launched on Thursday, the 7th of August, 2025.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
