American Tourister launches exclusive Squid Game travel collection
American Tourister has announced a partnership with the Netflix series Squid Game to release a limited-edition collection of travel bags and accessories.
The collection, designed to infuse daily travel with the elements of thrill and mystery that are synonymous with Squid Game, went on sale on Friday, June 20th, 2025.
Squid Game, a South Korean survival drama series, premiered on Netflix in 2021 and quickly became a global phenomenon.
Known for its intense storyline, distinctive visual elements (like the pink guard uniforms and the green tracksuits worn by players), and its critique of societal inequality, the series has thrilled audiences worldwide.
American Tourister, a well-established international travel brand, is known for its stylish and functional luggage.
This collaboration marks an interesting intersection between a mainstream travel brand and a gritty, high-stakes fictional universe.
The Squid Game collection from American Tourister aims to allow consumers to carry the essence of the series on their journeys.
The merchandise incorporates striking graphics, character-themed illustrations, and symbols from the show.
The line is available in two distinct color schemes: “Pearl/Deep Green” and “Black/Mexican Pink,” reflecting the show’s recognizable palettes.
The collection includes a range of items designed for various travel needs, each with subtle nods to the series:
Spinner 52 (Carry-On Size) with Luggage Tag
- Dimensions: W39 x H52 x D24cm
- Weight: Approximately 2.7kg
- Capacity: Approximately 34L
- Price: ¥23,100
- Features: Lightweight for quick movement, decorated with Squid Game graphics, smooth-rolling wheels for easy maneuverability, practical interior pockets, and a special pink guard-themed luggage tag.
Spinner 67 EXP (Medium Checked Luggage) with Luggage Tag
- Dimensions: W45 x H67 x D29-32cm (expandable)
- Weight: Approximately 3.9kg
- Capacity: Approximately 68-75L (expandable)
- Price: ¥26,400
- Features: Suited for longer trips, expandable for increased capacity, durable construction, standard TSA lock for travel to the USA, and a special pink guard-themed luggage tag.
Backpack
- Dimensions: W31 x H45 x D16cm
- Weight: Approximately 0.4kg
- Capacity: Approximately 25L
- Price: ¥7,150
- Features: Practical for carrying essentials, design tailored for Squid Game fans, padded shoulder straps for comfort, and multiple compartments for organization.
Crossbody Bag
- Dimensions: W17 x H23 x D6cm
- Weight: Approximately 0.2kg
- Capacity: Approximately 3.8L
- Price: ¥6,050
- Features: Ideal for daily essentials, includes a removable pouch for small items like keys and earphones.
Tote Bag
- Dimensions: W35 x H37 x D13cm
- Weight: Approximately 0.3kg
- Capacity: Approximately 19.5L
- Price: ¥6,600
- Features: Stylish for carrying books, wallets, or tablets, compact for crowded areas, and an adjustable strap for comfortable wear.
Travel Pillow
- Weight: Approximately 0.4kg
- Price: ¥4,950
- Features: Provides neck support for travel, includes a retractable mesh hood inspired by the Squid Game pink guards that can also function as an eye mask, designed for comfort and relaxation.
With the conclusion of Squid Game set to air imminently on Netflix at the end of June, this limited edition collection aims to allow fans to showcase their fandom whilst travelling.
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