Sanrio Gives Hello Kitty and Friends a Colorful Pastel Makeover for New “Rainbow Series” Collection
Sanrio has launched a colorful new accessory collection, giving four of its most popular characters a soft rainbow makeover across pouches, pass cases and smaller everyday items.
The new “Rainbow Series” stars Hello Kitty, My Melody, Cinnamoroll and Kuromi across seven different product types, all using gently colored gradient fabric that gives the collection its pastel appearance.
The four-character lineup brings together some of Sanrio’s most recognizable current favorites, ranging from the company’s original global icon Hello Kitty to characters such as Cinnamoroll and Kuromi that have become major stars with a newer generation of fans.
The collection uses fabric with shifting gradients, meaning the positioning and combination of colors can differ slightly between individual items and the material also has a soft, fluffy texture that fits the gentler colors, while the character faces and familiar details are worked directly into the different pouch and pass case designs.
Each of the seven product types is available across the four-character lineup, making it possible to stick with a favorite character or combine several different designs from the range.
Let’s take a look at the full “Rainbow Series” collection!
- Mascot Pouch – ¥1,650 (approx. $10 USD / £8 GBP)
- Face Multi Pouch – ¥1,760 (approx. $11 USD / £8 GBP)
- Mini Face Pouch – ¥1,430 (approx. $9 USD / £7 GBP)
- Face Reel Pass Case – ¥1,650 (approx. $10 USD / £8 GBP)
- Big Pass Case – ¥2,420 (approx. $15 USD / £11 GBP)
- Mini Mini Vanity Pouch – ¥1,760 (approx. $11 USD / £8 GBP)
- Vanity Pouch with Mirror – ¥2,640 (approx. $17 USD / £12 GBP)
The new range joins a wide range of new Sanrio merchandise revealed in recent weeks, including several releases that have also given US fans options without having to import from Japan.
Sanrio’s official US store recently released the “Cherry Blossom Fairies Series,” transforming Hello Kitty, Kuromi, My Melody, Cinnamoroll, My Sweet Piano and Bonbonribbon with pastel colors, cherry blossom decorations and fairy-inspired outfits and accessories.
Image by James RichardsonThat was followed by the “Milky Kitten Series,” another US release that gives Hello Kitty, Kuromi, Cinnamoroll, My Melody and My Sweet Piano fluffy cat-inspired makeovers across plushies, charms and bags.
Sanrio has also been expanding its fashion collaborations in Japan, with Converse recently revealing new All Star sneakers based on Hello Kitty, Kuromi and Pompompurin, each using character-specific artwork, colors and smaller details throughout the shoes.
The “Rainbow Series” is available to order now through PetitPoche on Rakuten Japan, with orders currently expected to begin shipping as stock arrives in early September 2026.
As of the time of writing, Sanrio is yet to announce an official US release for the collection.
If you enjoyed this article, you can see more from us directly in your Google feed by adding us as a preferred source.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
