Sanrio US Releases Cute New Cat-Themed Milky Kitten Collection

Image by James Richardson

Sanrio US has officially released an adorable new cat-themed merch collection that sees some of its most popular characters transformed into soft and fluffy felines.

The collection takes its colors from popular Japanese cafe drinks, mixing soft shades inspired by pea, strawberry and peach milk with kitten costumes, fluffy textures and ribbons for a pastel-heavy look that runs throughout the range.

It arrives alongside another new collection, the “Cherry Blossom Fairies Series,” which uses soft monochromatic color schemes across the range of merchandise, combining cherry blossom decorations with matching outfits, bows, flower ornaments, fairy wings and other spring-inspired details.

Image by James Richardson

The new “Milky Kitten Series” gives Hello Kitty, Kuromi, Cinnamoroll, My Melody and My Sweet Piano fluffy cat-inspired makeovers across a collection of plushies, charms and bags.

Let’s take a look at the complete lineup!

• Kuromi Plush Mascot Keychain (Milky Kitten Series) – $26.00

• Kuromi Bag Charm (Milky Kitten Series) – $13.99

• Hello Kitty 8″ Plush (Milky Kitten Series) – $38.00

• My Melody Plush Mascot Keychain (Milky Kitten Series) – $26.00

• Cinnamoroll 8″ Plush (Milky Kitten Series) – $38.00

• Hello Kitty Plush Mascot Keychain (Milky Kitten Series) – $26.00

• My Melody 8″ Plush (Milky Kitten Series) – $38.00

• Sanrio Characters 26-pc Sticker Pack (Milky Kitten Series) – $5.99

• Hello Kitty Bag Charm (Milky Kitten Series) – $13.99

• Cinnamoroll Bag Charm (Milky Kitten Series) – $13.99

• My Melody Bag Charm (Milky Kitten Series) – $13.99

• Cinnamoroll Plush Mascot Keychain (Milky Kitten Series) – $26.00

• My Sweet Piano Plush Mascot Keychain (Milky Kitten Series) – $26.00

• Sanrio Characters Zipper Pouch (Milky Kitten Series) – $18.00

• My Sweet Piano Bag Charm (Milky Kitten Series) – $13.99

• Sanrio Characters Tote Bag (Milky Kitten Series) – $28.00

The “Milky Kitten Series” is available to order now through Sanrio’s official US online store.

If you enjoyed this article, you can see more from us directly in your Google feed by adding us as a preferred source.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.

Related Posts

Dragon Ball Creator Akira Toriyama Inducted Into the Will Eisner Comic Awards Hall of Fame BLEACH Reveals 3 New Tite Kubo Designed Soul Reapers for MIRRORS HIGH Gundam 00’s Exclusive MG Gundam Virtue Gunpla Kit Joins Bandai’s Gundam Summer Fest 2026 Japan’s Nintendo Museum Celebrates Major Million Visitor Milestone KONOSUBA’s New Official RPG Opens Pre-Registration Ahead of Launch Bandai Fully Reveals New Gundam X HG Gundam Leopard Gunpla Kit Ahead of Release