Hello Kitty hits the beach in Sanrio’s latest summer themed prize lottery
Sanrio is set to launch a new Hello Kitty prize lottery just in time for summer.
The summer themed “Hello Kitty Lucky Draw” (Atari Kuji) features Hello Kitty with a charming “sun-tanned” look, dressed in a bathing suit and ready for the beach.
Hello Kitty, first introduced in 1974, remains one of Sanrio’s most popular and universally recognized characters, constantly appearing in new collaborations and merchandise lines that resonate with fans worldwide.
Atari Kuji, also known as “Lucky Draw” is a popular lottery system operated by Sanrio, similar to BANDAI’s Ichiban Kuji.
Customers purchase tickets at a fixed price, and each ticket guarantees a prize from a predetermined lineup, ranging from plush toys to practical everyday items.
Let’s take a closer look at the line-up for this summer-themed prize lottery!
- First Prize: Fan (2 available per lottery)
- 2nd Prize: Plush Toy (2 available per lottery)
- 3rd Prize: Clear Tote Bag (4 available per lottery)
- 4th Prize: Mascot (8 available per lottery)
- 5th Prize: Glass Tumbler (10 available per lottery)
- 6th Prize: Hand Mirror (8 available per lottery)
- 7th Prize: Face-shaped Pouch (8 available per lottery)
- 8th Prize: Gauze Towel (8 available per lottery)
- 9th Prize: Leisure Sheet (10 available per lottery)
- 10th Prize: Storage Box Clear (5 available per lottery)
- 11th Prize: Storage Box Pink (5 available per lottery)
The “Last Special Prize” is a Cushion shaped like a surfboard, which will be awarded to the person who purchases the very last ticket in the lottery box.
This latest “Hello Kitty Lucky Draw” offers fans a fun opportunity to collect exclusive summer-themed merchandise and add a splash of sunshine to their Sanrio collections.
Sales will begin at participating Sanrio shops and convenience stores nationwide from Saturday, June 21st, with each play costing 800 yen (tax included).
Fans of Hello Kitty’s tanned summer look won’t want to miss out on another recently announced range of goods, which features a new line of merchandise and accessories based on the holiday ready Hello Kitty.
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