Sanrio offers bargain sock "happy bags" at less than $8 for 6 pairs

Sanrio have announced the perfect collection for fans to add a touch of cuteness to their everyday wardrobes.

Sanrio will be releasing a charming new sock collection in collaboration with Shimamura, a prominent Japanese fashion retailer, that features some of their most iconic characters.

The new socks will be sold as “happy bag” sets of 6 priced at 1,100 yen (approx. $7.61 USD/£5.61 GBP), meaning that each pair of socks only costs 183 yen (approx. $1.27 USD/£0.93 GBP).

Each set of socks also comes with an adorable drawstring bag per set, making them even better value for money and ideal for gifting.

Sanrio socks 25th — The first range of socks will launch on the 25th of June

This announcement joins the recent Avail collab of four huge merch collections featuring fan-favorites such as Hello Kitty and Little Twin Stars.

Sanrio x Avail collection 2 — Sanrio recently announced four huge new merch lines, including this range of Little Twin Stars goods

Sanrio, the global powerhouse behind unforgettable characters like Hello Kitty and Cinnamoroll, consistently partners with various brands to bring innovative and accessible merchandise to its vast fanbase.

Shimamura, known for its affordable and fashionable apparel and accessories available across Japan, is a popular destination for such collaborations, allowing a wide audience to enjoy budget friendly licensed character goods.

The new sock collection features a variety of popular characters, including Hello Kitty, Cinnamoroll, Kuromi, My Melody, Ahiru no Pekkle, and Hangyodon.

Sanrio socks 26th — The second range of socks will go on sale on the 26th of June

Let’s take a closer look at the designs that will be available!

Kuromi

Kuromi version 1

Kuromi version 2

My Melody

My Melody version 1

My Melody version 2

Cinnamoroll

Cinnamoroll version 1

Cinnamoroll version 2

Hello Kitty

Hello Kitty version 1

Hello Kitty version 2

Pekkle the duck

Pekkle version 1

Pekkle version 2

Hangyodon

Hangyodon version 1

Hangyodon version 2

The new Sanrio Characters sock collection is set to launch across the 25th and 26th of June, 2025, at Shimamura stores across Japan.

For those who prefer online shopping, the collection will also be available on the Shimamura Online Store starting Thursday, June 26th, at 3:00 PM JST.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.