hololive’s Sakura Miko announces collab with popular sushi chain Sushiro

Sakura Miko Sushiro collab

A new collaboration has been announced between the popular conveyor belt sushi chain Sushiro and the Hololive VTuber, Sakura Miko.

Sakura Miko is one of the most popular talents in the female VTuber group Hololive, with a combined YouTube and X following of over 4 million.

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The new “Nyahallo Sushiro!” campaign is named around her signature greeting, “Nyahallo!”.

The collaboration features a wide range of exclusive, newly-illustrated merchandise that will be bundled with specific menu items, including sushi plates, drinks, and a special takeaway set.

Here is the full menu lineup:

  • Sushi with Collab-Exclusive Pick (6 random types)
    • Price: From 250 yen (tax included)
    • Items: Yuzu Kalbi, Large Shrimp, Large Tsubugai (Whelk), or Grilled Eel.
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Each of these four sushi plates will come with one of six random character art picks.

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  • Natural Indian Tuna 6-Piece Platter with Collab-Exclusive Can Badge (3 random types)
    • Price: From 1,300 yen (tax included)
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This premium tuna set comes with one of three random can badges.

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The package also includes a serial code to enter a lottery, where 50 winners will receive a complete set of six collaboration-themed sushi plates.

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  • Soft Drink with Collab-Exclusive Acrylic Stand (3 random types)
    • Price: From 1,400 yen (tax included)
    • Availability: Starts November 26.

Purchasing a collaboration soft drink comes with one of three random acrylic stands.

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The stand’s packaging also includes a 5% off coupon that can be used repeatedly at Sushiro until December 28.

  • Takeaway Set with Collab-Exclusive Placemat & Chopsticks (3 random types)
    • Price: From 1,700 yen (tax included)
    • Availability: Starts November 22 (Net Order only).
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This special 6-piece takeaway set, available via online pre-order only, comes with a random placemat and matching chopsticks.

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The Sushiro x Sakura Miko collaboration is scheduled to begin on Wednesday, November 19, 2025.

The collaboration goods and menu items are available for a limited time and will end as soon as their respective stock runs out.

A follow & repost campaign will also be held on the official Sushiro X account, with 20 winners receiving a 10,000 yen Sushiro gift certificate.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.

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