Sanrio Reveals New Inazuma Eleven Collab Collection

A new collaboration between Inazuma Eleven: Victory Road and Sanrio has been announced, bringing together the soccer game series and some of Sanrio’s most recognizable mascots for a fresh merchandise lineup.

The collection features two different visual themes, giving fans both a sporty crossover style and a softer mini-character design to collect.

Inazuma Eleven: Victory Road is the latest entry in Level-5’s soccer RPG series, which combines over-the-top football matches with anime-style storytelling and character-driven team building.

The Inazuma Eleven x Sanrio Characters collaboration includes an original design range where Sanrio characters wear outfits inspired by Inazuma Eleven uniforms.

This original design lineup includes blind can badges for ¥550 each (approx. $4 USD / £3 GBP) or a complete set for ¥5,500 (approx. $37 USD / £28 GBP).

Acrylic keychains with a lightning-shaped clip are also available as blind items for ¥900 each (approx. $6 USD / £5 GBP) or as a complete set for ¥9,000 (approx. $61 USD / £45 GBP), adding a design touch that directly reflects the energy of Inazuma Eleven.

Fans looking for display items can choose acrylic stands priced at ¥1,980 each (approx. $13 USD / £10 GBP), while die-cut stickers are available for ¥550 each (approx. $4 USD / £3 GBP).

The new range also includes a two-piece A4 static poster set for ¥1,320 (approx. $9 USD / £7 GBP) and character clear cases priced at ¥900 each (approx. $6 USD / £5 GBP).

The second half of the collection focuses on mini-character artwork, showing Inazuma Eleven characters dressed in Sanrio character costumes.

This mini-character range includes blind can badges priced at ¥550 each (approx. $4 USD / £3 GBP) or ¥5,500 for a complete set (approx. $37 USD / £28 GBP).

Acrylic plate badges are also available as blind items for ¥770 each (approx. $5 USD / £4 GBP) or as a complete set for ¥7,700 (approx. $52 USD / £39 GBP), with each design featuring character name details that make them especially suited for fans who like showing off their favorites.

The mini-character lineup continues with acrylic stand plates priced at ¥1,980 each (approx. $13 USD / £10 GBP), allowing the costumed characters to be displayed together as a matching set.

A flake sticker set featuring 10 pieces is priced at ¥1,100 (approx. $7 USD / £6 GBP), while memo pads are available for ¥880 each (approx. $6 USD / £4 GBP).

The collaboration also includes a purchase bonus campaign, with customers receiving one random illustration card from a 10-design lineup for every ¥2,200 spent on eligible Inazuma Eleven x Sanrio Characters goods (approx. $15 USD / £11 GBP).

The “Inazuma Eleven: Victory Road x Sanrio Characters” collection will receive advance online sales through the Sanrio Anime Store Online from June 29 to July 5, 2026.

Physical sales will begin at the Sanrio Anime Store Ikebukuro P’PARCO location on August 14, 2026, with online sales also scheduled to resume on the same day.