Sanrio’s new sailor uniform inspired merch arrives just in time for summer
Sanrio has announced a cute new marine themed merchandise line, which is set to go on sale this summer.
This adorable “Sailor Collar Design Series” collection embraces a classic nautical aesthetic, featuring popular Sanrio characters adorned in pastel-colored marine-inspired outfits, complete with sailor collar-style ribbons and collars.
Sailor style outfits are a classic theme that Sanrio have reinterpreted multiple times, with one of the latest takes on this theme being the “Sanrio Characters Magical Ribbon” prize collection which has been released exclusively at amusement arcades.
The new sailor inspired series features a wide range of popular characters, including Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pompompurin, Pochacco, Hanamaruobake, and Little Twin Stars (Kiki & Lala).
Let’s take a closer look at the items included in the “Sailor Collar Design Series”!
- 1. Mascot holders – 2,200 yen each
- Adorable mascots of the characters dressed in matching sailor outfits that can be displayed as plushies or attached to bags.
- 2. Little Twin Stars Mascot Holder – 4,400 yen
- This pair of mascot charms features Kiki and Lala wearing summery sailor-colored costumes.
- 3. Tote Bag – 2,497 yen
- A4 sized tote bag – perfect to fold up and carry around to use as an eco bag or just for everyday use.
- 4. Shoulder Bag – 3,696 yen
- Comes with a detachable strap and a clear pocket at the front perfect for taking your favourite mascots on a day trip.
- 5. Sticker Set – 550 yen
- Contains adorable stickers perfect for decorating electronics and notebooks.
- 6. Pouch (4 types) – 1,980 yen each
- Convenient size for storing cosmetics or other small items.
- Decorated with bow details and ears on the back.
- 7. Mascot keychain (4 types) – 1,342 yen each
- Each keychain features a holographic mascot and jelly look strap.
- 8. Secret bangs clip (8 types) – 792 yen each
- Each clip has a pearlescent finish.
- Will not leave a mark in hair, perfect for securing bangs while working or doing makeup.
- Items are blind boxed giving an element of surprise.
This charming “Sailor Collar Design Series” is the perfect summery addition for any Sanrio enthusiasts collection with plenty of useful everyday items.
The collection will first debut at the Sanrio NISHIGINZA store on Wednesday, July 2nd, 2025.
Following this, it will become broadly available at Sanrio directly managed stores, Sanrio corners in department stores, and the official Sanrio Online Shop starting Thursday, July 3rd, 2025.
Finally, select stores in Kyushu prefectures, Hiroshima prefecture, Yamaguchi prefecture, and Okinawa prefecture will begin offering the series on Friday, July 4th, 2025.
Please note: Outlet stores and Sanrio Cafe stores will not carry these items.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
