ColourPop Announces New Pokémon Eeveelution Makeup Collection
ColourPop has unveiled a brand-new Pokémon collaboration centered entirely around Eevee and its beloved Eeveelutions, introducing a colorful collection of makeup and accessories inspired by some of the franchise’s most popular Pokémon.
Pokémon has remained one of the world’s biggest entertainment franchises since its debut in 1996, with Eevee and its eight evolved forms becoming some of the series’ most recognizable and collectible characters thanks to their distinct elemental designs and widespread popularity across the games, anime and trading card game.
Unlike ColourPop’s previous Pokémon collaboration, which celebrated the original Kanto region Pokémon, this latest release shifts the spotlight to Eevee and its evolutions with an entirely new lineup of cosmetics and lifestyle accessories designed around each character’s unique personality and color palette.
Leading the collection is a brand-new Eeveelution-themed eyeshadow palette featuring shades inspired by Eevee and its various evolutions, giving fans a wide range of colors for both everyday and more vibrant looks.
Sylveon lends its signature pastel aesthetic to a sparkling glitter gel, while Leafeon and Glaceon each inspire their own liquid eyeliner shades that reflect their Grass- and Ice-type themes.
The collection also includes three lip balms inspired by Eevee, Espeon and Umbreon, each featuring a miniature character head keychain charm attached to the packaging for an extra collectible touch.
Flareon, Jolteon and Vaporeon complete the cosmetic lineup with individual Multichrome Shadow Stix that mirror each Pokémon’s fiery, electric and aquatic color schemes through shifting metallic finishes.
Outside of the makeup range, ColourPop has also included a themed headband featuring a three-dimensional Eevee face that helps keep hair away from the face during makeup application or skincare routines while doubling as a fun collectible accessory.
The announcement has already generated significant excitement among Pokémon and beauty fans online, with many highlighting the Eeveelution-focused theme and the collectible character accessories as early standouts from the collaboration.
The Pokémon x ColourPop Eevee and Eeveelution Collection will launch first through the official ColourPop website on July 16, 2026, before expanding to Ulta Beauty stores beginning August 2, 2026.
Pricing for the collection will be confirmed closer to its official launch date.
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