McDonald’s Japan Teases New Gundam Collaboration
Fast-food chain McDonald’s Japan has teased a brand-new collaboration with the classic anime franchise Mobile Suit Gundam.
The upcoming McDonald’s x Gundam promotional campaign is rumored to be introducing a new limited-time burger to the menu.
Mobile Suit Gundam is a legendary mecha series that originally debuted in Japan in 1979 and completely revolutionized the giant robot genre.
The science fiction property has grown into a massive media empire spanning numerous television shows, theatrical films, and plastic model kits.
The franchise follows a dramatic war between the Earth Federation and the Principality of Zeon, focusing heavily on the human toll of the conflict.
Fans worldwide recognize the iconic mobile suits and the intense rivalry between the main protagonist Amuro Ray and his rival Char Aznable.
The official McDonald’s Japan X account sparked widespread excitement by posting a short teaser video on April 5:
This promotional post included a familiar Newtype flash effect followed by the looming silhouette of a hamburger.
The short clip also features newly recorded dialogue from several beloved voice actors reprising their legendary roles.
Listeners can hear Saori Hayami as Lalah Sune stating that something is approaching.
Toru Furuya returns as Amuro Ray to declare that the approaching object is a new burger.
Finally, Shuichi Ikeda reprises his role as Char Aznable, excitedly exclaiming that he can see it too.
A separate image was also shared, revealing the unmistakable silhouettes of these three iconic characters:
The presence of the official Sotsu and Sunrise copyright in the top right of the image all but confirms that the crossover campaign is set to happen soon.
Social media users quickly began discussing the teaser, pushing the topic into online trending lists.
Many have speculated whether this event will be a revival of the previous “Char’s Custom McDonald’s” campaign that was originally held in 2022.
Fans won’t need to wait long to find out exactly what the collaboration will include, as McDonald’s Japan is expected to reveal full details imminently.
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