JR Central looks to new AI translation service to combat foreign tourist confusion on the Shinkansen

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Central Japan Railway Company (JR Central) has announced a new trial for an artificial intelligence-based support service designed to assist foreign tourists.

The service is aimed at travelers using the Tokaido Shinkansen line and will be tested specifically at JR Shinagawa Station in Tokyo.

Tokaido Shinkansen edited

Dubbed “JRTok-AI,” the system utilizes an AI chatbot to answer inquiries and provide guidance in five different languages: English, Chinese, Korean, French, and Spanish.

Tokaido Shinkansen

Visitors can access the service by scanning a specific QR code displayed at the station with their smartphones, which directs them to a dedicated website without the need for an app.

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The chatbot is designed to provide essential information, such as details on train service operations, instructions on how to purchase tickets, and rules regarding the handling of large luggage items.

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Beyond logistical support, the service also features location-based information and offers English commentary on the history and culture of the various regions the train passes through.

700 series Shinkansen 1

JR Central stated that they will consider enhancing the information and expanding the scope of the services provided based on the results of this pilot program.

The trial period is scheduled to run from December 15 through mid-March 2026.

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