Yu Yu Hakusho and Sanrio’s official collab merch is now available to pre-order
A new collaboration has been announced, bringing together the world of the classic 1990s anime series Yu Yu Hakusho and the iconic universe of Sanrio Characters.
The new product line features a wide range of merchandise based on original illustrations that pair the main characters from the shonen anime with popular Sanrio mascots.
Sanrio regularly team up with different anime titles to bring fans exclusive merchandise, with recent collaborations including Yu-Gi-Oh! and Chiikawa.
Yu Yu Hakusho, based on the manga by Yoshihiro Togashi, was one of the most influential anime series of its time, telling the story of Spirit Detective Yusuke Urameshi and his battles against various demonic threats.
This collaboration creates a unique fusion of the action-oriented world of Yu Yu Hakusho and the cute, character-driven world of Sanrio.
The collection is built around six specific character pairings, each with its own dedicated artwork.
Both full-scale and “mini-character” or chibi-style illustrations have been created for the new merchandise.
The official character pairings are as follows:
- Yusuke Urameshi is paired with Hangyodon
- Kazuma Kuwabara is paired with Pompompurin
- Kurama is paired with My Melody
- Hiei is paired with Badtz-Maru
- Yoko Kurama is paired with Kuromi
- Koenma is paired with Hello Kitty
The merchandise lineup based on these pairings includes a wide variety of collectible goods.
The full list of available items includes:
- Hologram Can Badges (57mm)
- ¥572 per random badge, or ¥3,432 for a complete set of six.
- Acrylic Cards
- ¥660 per random card, or ¥3,960 for a complete set of six.
- Can Badges
- ¥550 per random badge, or ¥3,300 for a complete set of six.
- Acrylic Keyholders with Parts
- ¥990 per random keyholder, or ¥5,940 for a complete set of six.
- Mini Shikishi Art Board Complete Set (6 types)
- ¥3,300
- Acrylic Stands (6 individual character types)
- ¥1,925 each
- Yusuke Urameshi x Hangyodon
- Kazuma Kuwabara x Pompompurin
- Kurama x My Melody
- Hiei x Badtz-Maru
- Yoko Kurama x Kuromi
- Koenma x Hello Kitty
- “Yura Yura” Swinging Acrylic Stands (6 individual character types)
- ¥1,100 each
- Yusuke Urameshi x Hangyodon
- Kazuma Kuwabara x Pompompurin
- Kurama x My Melody
- Hiei x Badtz-Maru
- Yoko Kurama x Kuromi
- Koenma x Hello Kitty
- A4 Electrostatic Poster Sets (3 different pairs)
- ¥1,320 each
- Yusuke Urameshi x Hangyodon & Kazuma Kuwabara x Pompompurin
- Kurama x My Melody & Hiei x Badtz-Maru
- Yoko Kurama x Kuromi & Koenma x Hello Kitty
- Clear File (Group Design)
- ¥550
- Hologram Stickers (6 individual character types)
- ¥440 each
- Yusuke Urameshi x Hangyodon
- Kazuma Kuwabara x Pompompurin
- Kurama x My Melody
- Hiei x Badtz-Maru
- Yoko Kurama x Kuromi
- Koenma x Hello Kitty
- “Brume” Canister / Small Item Box (Group Design)
- ¥990
- Retro Glass (Group Design)
- ¥1,980
A special promotion will be held for the collection’s release.
For every ¥2,200 spent on the collaboration items, customers will receive one of seven possible original postcards as a free bonus gift, which will be given out at random.
The merchandise will be released in two phases.
An online advance sale period is currently running on the Sanrio Anime Store website, which began on the 14th of July, and will conclude on the 21st of July, 2025.
Following that, an in-store release is scheduled to begin at the Sanrio Anime Store located in Ikebukuro’s P’PARCO building on Friday, the 29th of August, 2025.
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