Sushiro’s New Zenless Zone Zero Collab Features Exclusive Food, Merch, and In-Game Rewards
Sushiro is preparing to launch a large-scale collaboration with HoYoverse’s action RPG Zenless Zone Zero, bringing themed menu items, exclusive merchandise, special rewards, and immersive promotional events to participating locations across Japan.
Titled “Welcome to the Sushiro New Eridu Branch!”, the campaign marks Zenless Zone Zero’s first collaboration with a major restaurant chain, recreating the game’s urban setting of New Eridu through specially commissioned artwork and themed experiences.
Featured characters include Tsukishiro Yanagi, Seth Lowell, Ukinami Yuzuha, and Lighter, alongside Bangboo characters dressed in exclusive collaboration-themed outfits.
Several sushi menu items will be available with randomly distributed collectible picks, including the Zenless Zone Zero Collaboration Large Shrimp, Zenless Zone Zero Collaboration Whelk Shellfish, and Zenless Zone Zero Collaboration Smoked Duck with Onion and Garlic, each priced from ¥260 (approx. $2 USD/ £1 GBP).
Each participating menu item includes one randomly distributed collaboration pick selected from a lineup of ten designs featuring the featured agents, Bangboo characters, and special collaboration artwork.
The collectible picks cannot be selected individually and will be distributed at random while supplies last.
The Large Shrimp promotion is limited to approximately 234,000 picks, the Whelk Shellfish promotion to approximately 225,000 picks, and the Smoked Duck with Onion and Garlic promotion to approximately 270,000 picks.
These collaboration menu items are available exclusively for dine-in customers and are not eligible for takeaway orders or purchases through Sushiro To Go and Kyotaru-Sushiro locations.
Another featured menu item is the Zenless Zone Zero Collaboration Negitoro Hand Roll, which uses premium Ariake Sea first-harvest nori and is priced from ¥400 (approx. $3 USD/ £2 GBP).
Each hand roll includes one randomly distributed holographic laser ticket selected from five exclusive character designs created specifically for the collaboration.
The laser tickets also contain a redemption code that grants players in-game rewards within Zenless Zone Zero.
Players who redeem the code between June 24 and July 19, 2026, can receive 30,000 Dennies along with a collaboration-exclusive commemorative items.
Each redemption code may only be used once, with one redemption permitted per game account.
Customers receiving a laser ticket can also enter a separate prize campaign by registering a serial code for the chance to win a five-piece set of exclusive collaboration sushi plates.
A total of 150 winners will be selected through this special prize draw.
Dessert fans can also take part in the promotion through the Zenless Zone Zero Collaboration Mille Crepe Melba and Zenless Zone Zero Collaboration Honey Lemon Cheesecake, both priced from ¥360 (approx. $2 USD/ £2 GBP).
Each dessert includes one randomly distributed collaboration sticker selected from a collection of nine designs featuring characters such as Rin, Akira, Billy, and Harumasa.
The stickers also provide access to the same in-game reward package available through the laser ticket campaign, including 30,000 Dennies and a collaboration-exclusive commemorative item.
As with the laser ticket rewards, each account may only redeem the collaboration bonus once, regardless of which participating product is purchased.
Customers who order selected soft drinks during the event can additionally receive one randomly distributed mini figure from a collection of five different designs.
Sushiro will also host a social media campaign offering participants the chance to win ¥10,000 in Sushiro dining vouchers (approx. $69 USD/ £55 GBP).
Special collaboration-themed restaurant locations will also open in both Tokyo and Osaka, allowing visitors to experience environments inspired by the world of Zenless Zone Zero.
The Sushiro x Zenless Zone Zero collaboration campaign launches on June 24, 2026, with most promotional items remaining available until July 12, 2026, or until allocated stock has been exhausted.
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