Sanrio Unveils Lawson Exclusive Hello Kitty Angel & Devil Merch Collection
Sanrio is bringing its popular Angel × Devil Hello Kitty series to Lawson with a new lineup of exclusive merchandise that lets fans choose between two very different sides of the iconic character.
The collection transforms Hello Kitty into both a sweet angel and a mischievous little devil, with each design appearing across a range of practical accessories created for everyday use.
Rather than focusing on display pieces, the lineup has been designed around items that can easily accompany fans wherever they go, combining cute character artwork with useful daily essentials.
One of the standout releases is a mini pouch complete with both a carabiner clip and a star-shaped charm, making it easy to attach to a bag or belt loop while providing convenient storage for small essentials such as lip balm, earbuds or keys.
The Angel and Devil mini pouches will each be available for ¥1,870 (approx. $13 USD / £10 GBP).
Pocket-sized glitter mirrors also join the range, featuring sparkling finishes and separate Angel and Devil artwork that brings a little extra personality to everyday touch-ups.
Each glitter mirror is priced at ¥1,485 (approx. $10 USD / £8 GBP).
Fans looking to decorate backpacks, hats or ita bags can also pick up soft mascot pins, with separate Angel and Devil versions available for ¥1,760 each (approx. $12 USD / £9 GBP).
Completing the main merchandise lineup are acrylic carabiner keychains that combine heart-shaped clips with matching Hello Kitty artwork, offering a practical way to organize keys, pass cases and other everyday accessories.
Each acrylic carabiner keychain will retail for ¥990 (approx. $7 USD / £5 GBP), making them the most affordable item in the collection and an easy way to collect both character variations.
In addition to the physical merchandise, Lawson Print’s in-store multi-copy machines will also offer four exclusive Angel × Devil Hello Kitty sticker designs, allowing fans to choose their preferred illustration rather than purchasing them at random.
The original stickers will be available as L-size prints for ¥400 each (approx. $3 USD / £2 GBP) or 2L-size prints for ¥600 each (approx. $4 USD / £3 GBP), making them suitable for everything from phone cases and journals to larger display collections.
The Angel × Devil Hello Kitty Lawson exclusive merchandise will arrive at participating Lawson stores across Japan from June 30, 2026, while supplies last, excluding Natural Lawson, Lawson Store 100 and Lawson Mini locations.
The Lawson Print exclusive stickers will be available separately from June 30, 2026 through August 24, 2026 via participating Lawson multi-copy machines.
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