Limited edition Hatsune Miku merch revealed for Magical Mirai 2025

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Character goods manufacturer COSPA has revealed a new line of exclusive merchandise that will be sold at the upcoming “Hatsune Miku: Magical Mirai 2025” tour.

Magical Mirai is a major annual festival celebrating the virtual singer Hatsune Miku and her creative community.

hatsune miku magical mirai 2025 key art
The “Magical Mirai” events are an annual event in Japan

The annual event combines a live concert, where Miku and other Virtual Singers perform as 3D projections, with a large-scale exhibition of art, technology, and official merchandise.

The official album for the 2025 event has already gone on sale in advance of the tour starting.

Hatsune Miku Magical Mirai album

The three new items from COSPA are described as quantity-limited products that will have their debut sale at the company’s booth at the Magical Mirai venues.

The collection includes a piece of apparel and two different accessories, each inspired by this year’s event theme and main visual.

The new product lineup is as follows:

  • Magical Mirai 2025 Image Light Blouson
    • Price: 19,800 yen (approx. $134 USD / £99 GBP )
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This jacket’s design is based on Miku’s main outfit for Magical Mirai 2025. It uses a dye-sublimation printing process to replicate the appearance of denim fabric and decorative patches without the bulk of actual appliqués, ensuring a light and comfortable feel.

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The blouson features a relaxed silhouette with voluminous sleeves accented with aurora-colored tape.

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  • Hatsune Miku Acrylic Art Stand Magical Mirai 2025 Ver. + Sticker Set (Art by KEI)
    • Price: 2,600 yen (approx. $18 USD / £13 GBP )
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This decorative acrylic stand allows fans to display the main event artwork in their home or on their desk. The art for this piece was drawn by KEI, the original official illustrator who created Hatsune Miku’s iconic character design in 2007. The set also includes a bonus sticker.

  • Hatsune Miku “Tsumamare” Magical Mirai 2025 Ver. + Sticker Set
    • Price: 1,100 yen (approx. $8 USD / £6 GBP )
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This item is part of COSPA’s registered trademark “Tsumamare” line of soft PVC rubber charms.

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The “Tsumamere” charm is made from sparkly translucent rubber

The unique design, illustrated by Chito, depicts a chibi-style Miku with a fun reaction as if she is being pinched or picked up. The keychain part is removable, allowing it to be used as a zipper pull or other type of mascot.

The first chance to get hold of these limited items will be at the Magical Mirai 2025 tour stops.

The tour begins in Sendai, running from Friday, August 1st, to Sunday, August 3rd.

sendai sun plaza
The first stop on the tour is Sendai’s Sun Plaza concert hall

It then moves to Osaka from Saturday, August 9th, to Monday, August 11th.

The tour concludes in Tokyo, which will be held from Friday, August 29th, to Sunday, August 31st.

Makuhari Messe
The Tokyo performances will take place at the Makuhari Messe

If you can’t make it to any of the events, as with other years’ Magical Mirai goods, the range is expected to be offered via select hobby goods retailers after the conclusion of the tour.

Additional merchandise celebrating the Magical Mirai 2025 tour has been produced in conjunction with the Rakuten Eagles, a baseball team based in Sendai, and will be available from the team store at the Rakuten Mobile Park stadium.

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Baseball-themed tour goods will be sold by the Rakuten Eagles baseball team

Source: Official Website

© COSPA, Crypton Future Media, INC.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.

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