Sanrio Unveils Adorable New Pompompurin 30th Anniversary Jewelry Collection
Japanese jewelry brand “white clover” has unveiled a new accessory collection celebrating Pompompurin’s 30th anniversary, featuring 14 necklaces, earrings and rings inspired by the beloved Sanrio character.
Pompompurin debuted in 1996 and is known for his golden retriever appearance, brown beret and relaxed personality, becoming one of Sanrio’s most recognizable characters through decades of merchandise, animation and themed events.
Pompompurin is so popular that he won 1st place in 2026’s Sanrio Character Ranking title, beating stiff competition from Cinnamoroll and Pochacco, who came in 2nd and 3rd respectively, and he is even set to receive his very own music festival, titled “Pomfes,” this September in Yokohama.
The new anniversary collection from white clover gives Pompompurin a more regal appearance by placing a crown on his head, with flowers, hearts and caramel-inspired details used across the different designs.
The first Dancing Stone Necklace, priced at ¥16,500 (approx. $110 USD / £82 GBP), places Pompompurin inside an open-heart frame and is available with either a pink gold or silver-colored finish.
Its central cubic zirconia uses the patented Dancing Stone setting developed by Crossfor, allowing the stone to move continuously in response to subtle movements from the wearer.
The second Dancing Stone Necklace, priced at ¥17,600 (approx. $117 USD / £88 GBP), shows Pompompurin hanging from a heart-shaped frame decorated with a caramel-inspired accent and is available in pink gold or yellow gold finishes.
The design also gives fans a view of Pompompurin from behind, while its moving cubic zirconia creates the same shimmering Dancing Stone effect.
The Heart Necklace, priced at ¥14,300 (approx. $95 USD / £71 GBP), places a crowned Pompompurin inside a softly rounded heart decorated with flowers and is available in pink gold or silver-colored versions.
The Circle Necklace, also priced at ¥14,300 (approx. $95 USD / £71 GBP), uses a floral circular frame surrounding the crowned character, creating a softer and more understated alternative to the heart design.
The Earrings, priced at ¥14,300 per pair (approx. $95 USD / £71 GBP), feature crowned Pompompurin designs inside rounded heart-shaped frames and are available with pink gold or silver-colored finishes.
The Crown Ring, priced at ¥14,300 (approx. $95 USD / £71 GBP), combines a crown-inspired band with a crowned Pompompurin centerpiece and cubic zirconia details.
Available in odd-numbered Japanese sizes from 5 through 29, the Crown Ring can also be worn as a matching pair and comes in pink gold or silver-colored finishes.
The Flower Open Ring, priced at ¥14,300 (approx. $95 USD / £71 GBP), places Pompompurin beside a cubic zirconia flower across the open ends of the band.
The open design is intended to give the finger a more delicate appearance and is available in Japanese sizes 7 through 19 with pink gold or silver-colored finishes.
All pieces are made using silver 925, with selected necklaces also incorporating surgical stainless steel 316L and every design using cubic zirconia accents.
The full Pompompurin 30th Anniversary Jewelry Collection is available exclusively through the official white clover online store.
The four color variations of the two Dancing Stone Necklace designs are available for immediate shipping, while all other made-to-orders items will be shipped within approximately 1 month of placing an order.
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