Lawson’s new Chainsaw Man collab campaign features exclusive food and goods
A new collaboration has been announced between the convenience store chain Lawson and the upcoming film, Chainsaw Man – The Movie: Reze Arc.
The new campaign is being held to celebrate the premiere of the new movie, which adapts the fan-favorite “Reze Arc” from the original manga by Tatsuki Fujimoto.
The event will feature a wide range of in-store promotions, exclusive collaboration food products, and original merchandise.
A gift-with-purchase campaign will be held, which will be split into two different categories.
Customers who purchase any three qualifying snack products at the same time will receive one of several different “original clear files” for free.
Separately, customers who purchase any two qualifying energy drinks will receive a free “original sticker.”
A lineup of collaboration food products will also be sold, in a partnership with the confectionery company Lotte.
The food items include:
- “Chainsaw Man Ghana Milk” Chocolate: ¥977
- “Chainsaw Man Ghana Black” Chocolate: ¥977
- “Chainsaw Man Ghana Crunky” Chocolate: ¥977
- “Sakeru Gummy – Chainsaw Man”: ¥171
In addition to the promotions, a line of original, exclusive merchandise will also be available for purchase directly in the stores.
The in-store merchandise includes:
- Acrylic Stands (7 varieties): ¥1,980 each
- Acrylic Keyholders (7 varieties): ¥880 each
- Plush Keychain: ¥1,980
A separate lineup of different exclusive goods will also be available for pre-order through the in-store “@Loppi” terminals and on the HMV&BOOKS online website.
- Cup and Coaster Set (Pochita/Reze): ¥3,630
- Blanket: ¥6,600
- Cushion: ¥6,600
The new Chainsaw Man – The Movie: Reze Arc collaboration is scheduled to begin at Lawson stores across Japan on Tuesday, the 16th of September.
The movie itself is scheduled to be released on Friday, the 19th of September.
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