JoJo's Bizarre Adventure Launches New Coffee Collab with Exclusive Merch

Japanese coffee brand Georgia has teamed up with JoJo’s Bizarre Adventure for a major new collaboration, offering fans exclusive merchandise through a range of promotional campaigns.

The collaboration brings together characters from throughout the anime, featuring Jonathan Joestar, Joseph Joestar, Jotaro Kujo, Josuke Higashikata, Giorno Giovanna and Jolyne Cujoh alongside Steel Ball Run’s Johnny Joestar, Gyro Zeppeli, Diego Brando and Lucy Steel.

JoJo’s Bizarre Adventure was created by Hirohiko Araki and has followed several generations of the Joestar family since the manga first began in 1986, with each major part introducing a new setting, cast and increasingly bizarre collection of supernatural battles.

The inclusion of four Steel Ball Run characters is particularly timely, with the anime adaptation set to return for its 2nd STAGE on September 25, when new episodes will begin streaming globally every Friday on Netflix.

The new Georgia partnership also follows another food-focused JoJo collaboration earlier this year, which saw confectionery manufacturer Glico team up with the series for a Seven-Eleven ice cream promotion offering exclusive character merchandise.

Rather than releasing the new merchandise as a conventional collection, Georgia has spread the items across five different promotions that range from digital rewards through the Coke ON app to limited physical prizes hidden inside specially marked cans.

The first campaign is available through Coke ON-compatible vending machines, with anyone buying an eligible can of Georgia while connected to the app receiving one of 10 character stamps they have not previously collected.

Johnny, Gyro, Diego and Lucy are available first, followed by Jonathan, Joseph and Jotaro from October 19, before Josuke, Giorno and Jolyne complete the lineup from November 16.

Fans who collect the available stamps can also receive additional rewards including one of two JoJo-themed Georgia drink tickets, a secret 11th stamp, one of 10 smartphone wallpapers or Coke ON points.

A separate vending machine promotion turns selected Georgia cans into instant winners, with lucky caps offering one of five LED lights, smartphone rings, multi-cases or reel straps based on the collaboration.

The biggest prize available through these cans is an exclusive light down jacket, giving the campaign a much more substantial collectible alongside its smaller accessories.

Another promotion lets fans build up points by scanning the QR code printed on eligible Georgia products, with one point offering a chance to win a Coke ON drink ticket, five points entering a draw for a collaboration tumbler, and 10 points giving entrants a shot at the campaign’s exclusive warm jacket.

A total of 1,000 tumblers are being given away across 10 character designs, while only 100 of the jackets will be available, with the latter taking the form of a varsity-style jacket featuring an embroidered Georgia logo across the front and JoJo artwork covering the back.

The jacket uses a melton body with genuine cowhide sleeves and a quilted lining, while the stainless steel tumblers use vacuum insulation capable of keeping drinks cold for up to 24 hours or hot for up to six hours.

Fans buying Georgia by the case have another opportunity to get physical merchandise, with receipts submitted through LINE entering a draw that will see 3,000 people receive a two-piece set of divided JoJo plates.

The easiest items to obtain are a separate collection of 11 original melamine plates, which are being given away at participating supermarkets and drugstores when customers purchase four eligible Georgia drinks or one multipack.

These plates include individual designs based on the 10 featured characters alongside an additional group design, although they are only available while supplies last at participating stores.

The campaign arrives during an increasingly busy period for JoJo fans in Japan, with Bandai Namco also preparing to expand the franchise’s permanent presence through the opening of THE JOJO WORLD OSAKA during winter 2026.

The Georgia x JoJo’s Bizarre Adventure collaboration launched across Japan on September 21, 2026, with the Coke ON stamp campaign continuing through December 13 and the QR-code and case-purchase prize campaigns remaining open through December 27.