Hello Kitty and friends enjoy traditional Japanese sweets in new exclusive merch line
Sanrio and GiGO are set to launch a new range of adorable items based around the theme of traditional Japanese sweets and tea.
The new “Sanrio Characters Wagashi Teatime” goods will be released as crane game prizes and features popular Sanrio characters adorned in traditional Japanese attire enjoying wagashi (Japanese traditional sweets) and tea.
In Japan, crane games, often known as UFO catchers, are a hugely popular form of entertainment found in arcades like those operated by GiGO, with games offering exclusive merchandise that can only be obtained as prizes.
Sanrio frequently collaborates with arcade operators to release themed prize collections, with recent examples being picnic themed figures of Pompompurin and Cinnamoroll and the “Sanrio Characters Magical Ribbon” series featuring fan-favorite characters dressed in magical sailor costumes.
The “Sanrio Characters Wagashi Teatime” series will be released by GiGO in two phases, with the first wave beginning on July 12th, 2025, and the second wave following from July 26th, 2025.
Let’s take a closer look at the prizes included in each wave!
First wave
The first wave of prizes will be available to win from July 12th until stocks last.
- BIG Plush (3 types)
- Character Mascots (6 types)
- Purse Pouches (6 types)
- Mini Can Badges (12 types)
Second wave
The second wave of prizes will be available to win from July 26th until stocks last.
- BIG Plush 2 (3 types)
- Wagashi Mascots (6 types)
- Japanese Tableware Sets (2 types)
Adding to the excitement, a special prize campaign will be running alongside the larger prizes, offering an original sticker for every 500 yen spent on eligible crane games within the GiGO group.
Fans eager to collect the “Sanrio Characters Wagashi Teatime” collection and add a touch of traditional Japanese culture to their collections can visit GiGO arcades starting in mid-July.
They will be available exclusively at participating GiGO group stores and GiGO ONLINE CRANE.
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