Demon themed THE iDOLM@STER SHINY COLORS pop up shop opens in Tokyo this month

Last Updated on October 21, 2025

Event Overview

A new pop up shop for THE iDOLM@STER SHINY COLORS will open between October and November, with a range of exclusive merchandise available to purchase.

Brand new illustrations of the characters have been designed for the event, inspired by the Japanese folklore tale of the Night Parade of One Hundred Demons or Hyakki Yagyō.

Merchandise

A selection of exclusive merchandise will be on sale for fans to collect including badges, keychains, acrylic stands and more.

Lottery

For every 3,000 yen spent, customers will be entered into a lottery with a chance of winning one of the following prizes:

• Bromide
• Large acrylic stand

Entry Cost

Free.

Event Details

Directions

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