Blue Lock set to take over Shibuya this fall with month long collab event
A huge new collaboration has been announced between the popular soccer anime series Blue Lock and a number of major facilities in the Shibuya district of Tokyo.
The new “BLUE LOCK SCRAMBLE -Shibuya Conquest-” event is a multi-faceted campaign that includes a themed hotel stay, a pop-up store, and a stamp rally.
The centerpiece of the collaboration is a special, limited stay plan at the Tokyu Stay Shibuya Shin-Minamiguchi hotel.
This marks the first time the hotel has partnered with an anime or manga property.
The plan includes a stay in one of two exclusive “concept rooms,” which are fully decorated with new, original illustrations and other themes from the series, including a terrace with artificial turf to resemble a soccer field.
Guests who book the collaboration room will also receive a large set of exclusive, take-home original amenities featuring the new artwork.
The full set of seven amenities for each guest includes:
- Bath Towel
- Acrylic Diorama
- Original Toothbrush
- Laundry Net
- Replica Room Key
- Photogray Card
- Tote Bag
The campaign also extends beyond the hotel to other locations in the Shibuya area.
A pop-up store will be held at the Shibuya BEAM building, which will sell exclusive, original merchandise.
A stamp rally, photo spots, and a “must-buy” campaign will also be held at the Shibuya Sakura Stage and Tokyu Plaza Shibuya shopping centers.
Themed collaboration food and drink menus will also be available at select restaurants within these locations, including the Dipper Dan crepe store and the Pepper Parlor robot restaurant.
Final menus for both restaurants will be available closer to the event’s start date.
This massive event is designed to create an immersive experience for both domestic and international fans, allowing them to enjoy the world of Blue Lock while exploring the city of Shibuya.
The “BLUE LOCK SCRAMBLE -Shibuya Conquest-” event is scheduled to be held from Friday, the 17th of October, to Sunday, the 16th of November, 2025.
The special hotel stay plan is priced at ¥97,000 (approx. $653 USD/£487 GBP) per room, and reservations for the limited rooms began on Thursday, the 4th of September, 2025.
More details, including how to place a reservation, can be found on the official collaboration website.
Please note that the website can only be accessed within Japan or via a Japanese VPN from overseas.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
