Hello Kitty and Friends Star in New GRWM Gashapon Series
Bandai has released a charming new collection of capsule toys featuring the beloved mascots of the Sanrio franchise.
Tag Sanrio
Sanrio Launches New Character-Themed Travel Accessories
Japanese lifestyle brand Sanrio has announced a new selection of travel accessories featuring some of its most popular mascots.
Sanrio Unveils Adorable New Kitten Themed Merch Line
Sanrio has announced the release of a new merchandise lineup featuring their beloved characters in soft, feline-themed costumes.
Sanrio To Replace Hello Kitty’s Designer After 46 Years
In a landmark announcement, Sanrio has revealed that the legendary designer behind Hello Kitty, Yuko Yamaguchi, will be passing the baton to a new successor by the end of 2026.
Zenless Zone Zero Announces Sanrio Collab with Exclusive Merch
COGNOSPHERE has officially announced a new collaboration between their urban fantasy action RPG Zenless Zone Zero and the popular lifestyle brand Sanrio.
New Hatsune Miku and Sanrio Apparel Collection Celebrates KAITO’s 20th Anniversary
Japanese fashion retailer Avail has announced a new collaboration with the virtual singers Hatsune Miku and KAITO, pairing them with popular Sanrio characters.
Sanrio Opens New Museum Dedicated to Founder Shintaro Tsuji
Sanrio has officially announced the opening of the "Yamanashi Strawberry King Museum: Sanrio Founder Shintaro Tsuji Memorial Museum," a new facility located in Kai City, Yamanashi Prefecture.
Sanrio Teams Up With Baskin-Robbins for Exclusive Girls’ Day Collaboration
Reservations have officially begun for a new seasonal collaboration between Baskin-Robbins and Sanrio to celebrate Hinamatsuri.
Tangle Teezer Announces Adorable New Sanrio Designs
Pre-orders have officially begun for a new collaboration between the British haircare brand Tangle Teezer and Sanrio.
Sanrio Characters Explore the Galaxy in New Space Inspired Merch Collection
Sanrio has officially launched the "Tokimeki Planet Design Series," a new merchandise collection that reimagines popular characters as space explorers.