Nostalgic Tamagotchi Loungewear Collection Announced by SNIDEL HOME
The Tamagotchi franchise is entering the world of fashion through a new partnership with a popular loungewear brand.
The “SNIDEL HOME x Tamagotchi” collection features the iconic digital pets wearing cozy room wear in a variety of soft pastel colors.
Tamagotchi is a handheld digital pet series created by Bandai that became a global cultural phenomenon following its launch in the 1990s.
SNIDEL HOME is a room wear brand operated by Mash Style Lab, known for its focus on beauty and silhouette.
This collaboration is centered around the concept of a “room party,” depicting the characters enjoying a relaxing time together.
The promotional campaign features Rena Moriya from the idol group Sakurazaka46 as the official model.
The lineup includes a wide variety of knitwear and accessories that incorporate retro dot-matrix art styles and playful “henteko kawaii” (quirky cute) aesthetics.
Let’s take a look at the full collection!
- Tamagotchi Knit Cardigan
Available in 5 colors, this item features buttons shaped like the device and is priced at 10,780 yen (approx. $72 USD / £57 GBP).
- Tamagotchi Knit Short Pants
Coming in 5 colors, these shorts include jacquard weaving of the character names and are priced at 7,260 yen (approx. $48 USD / £38 GBP).
- Tamagotchi Knit Hoodie
Available in 5 colors, this zip-up top features a large logo on the back and is priced at 11,880 yen (approx. $79 USD / £63 GBP).
- Tamagotchi Knit Pullover
Coming in 5 colors, this top is designed with raglan sleeves for comfort and is priced at 8,800 yen (approx. $59 USD / £46 GBP).
- Tamagotchi Knit Hair Turban
Available in 5 colors, this soft accessory features embroidered character faces and is priced at 4,840 yen (approx. $32 USD / £25 GBP).
- Tamagotchi Knit Room Shoes
Coming in 5 colors, these slippers feature asymmetrical designs and are priced at 6,600 yen (approx. $44 USD / £35 GBP).
- Tamagotchi Plush Charm
Available in 6 variations, including Mametchi and Ichigotchi, these bag charms are priced at 4,950 yen (approx. $33 USD / £26 GBP).
- Tamagotchi Knit Socks
Coming in 5 colors, these warm socks feature star patterns and are priced at 4,180 yen (approx. $28 USD / £22 GBP).
- Tamagotchi Smartphone Strap
Available in 5 colors, this beaded strap features character plates and is priced at 5,720 yen (approx. $38 USD / £30 GBP).
- Tamagotchi Hair Clip
Coming in 2 types, these clips are sold as a set of three and are priced at 4,950 yen (approx. $33 USD / £26 GBP).
- Tamagotchi Knit Blanket
Available in 2 patterns, this large blanket is priced at 9,680 yen (approx. $65 USD / £51 GBP).
- Quarter View Dot Shirt & Long Pants
Coming in 3 colors, the shirt and pants feature retro pixel art and are sold separately for 8,910 yen (approx. $59 USD / £47 GBP) each.
Online pre-sales officially began on Tuesday, February 17, 2026, at 12:00 JST.
The collection is available through the official SNIDEL HOME Online Store, USAGI ONLINE, and ZOZOTOWN.
A general release at physical retail locations across Japan is scheduled for Friday, February 20, 2026.
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