Sanrio launches two new Hello Kitty clothing collections just in time for summer

Hello Kitty Summer MAIN

Sanrio has announced two new collections of Hello Kitty-themed apparel, just in time for the summer season.

The collaborations with popular apparel brands “me Jane” and “ROSE FAN FAN” will feature a range of stylish new items available exclusively through Japanese fashion retailer Avail, who are known for offering trendy and affordable clothing and accessories.

Sanrio’s Hello Kitty, who has been a cultural phenomenon since her debut in 1974, continues to be a central figure in fashion and pop culture, frequently partnering with fashion and lifestyle brands.

Hello Kitty and Kuromi Avail collab 2
The recently announced Hello Kitty collection with CECIL McBEE is also available through Avail

This latest offering joins recently released Hello Kitty themed collections designed in collaboration with EGOIST and CECIL McBEE.

Let’s take a closer look at the new Hello Kitty x “me Jane” and “ROSE FAN FAN” collections:

Hello Kitty x “me Jane”

Hello Kitty Avail collab
  • Women’s T-shirts (2 designs available in 2 colors)
    • Sizes M and L
    • Price: 1,980 yen each

Hello Kitty x “ROSE FAN FAN”

Hello Kitty Avail collab 2
  • Ladies’ T-shirts (3 types, 2 colors each)
    • Sizes: M and L
    • Price: 1,980 yen each
  • Women’s shorts (2 colors available)
    • Sizes M and L
    • Price: 1,980 yen each

Select ROSE FAN FAN items will also be available in plus sized (3L/4L) sizes exclusively through Avail’s official online store.

The collection will be released in Avail stores across Japan and on the Avail official online store starting at 12:00 PM JST on June 21st, 2025.

Please note that the collection will not be available at Avail’s Odawara, Shin-Kurashiki, and Aizumi stores.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.

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