IKEA Announces Pokémon Pokopia Collaboration
Swedish furniture retailer IKEA Japan has announced a brand-new collaboration with the hit Nintendo Switch 2 video game Pokémon Pokopia.
The “Find Fun Living with Pokémon at IKEA” campaign celebrates the 20th anniversary of the furniture brand operating in Japan and the 30th anniversary of the globally adored monster-catching Pokémon franchise.
The relaxing sandbox game Pokémon Pokopia allows players to control a Ditto disguised as a human while building a customized town alongside various pocket monsters.
Because players spend their time crafting furniture and constructing houses, the gameplay perfectly aligns with the real-world aesthetic of the Swedish retail giant.
Fans can access a special cloud area dubbed “IKEA Island” within the game until Tuesday, June 30, 2026.
This virtual space features custom room layouts inspired by Pikachu and Snorlax, carefully designed by professional IKEA interior decorators.
The digital environment has also been faithfully recreated inside physical retail stores using actual furniture from the current catalog.
Visitors will need to explore the Pikachu and Snorlax room setups in person to find secret access codes needed to visit the digital “IKEA Island”.
Starting on Saturday, April 18, 2026, shoppers can also participate in an interactive stamp rally scattered throughout the warehouse aisles.
Guests can collect an activity sheet at the entrance and search for seven hidden stations featuring fun trivia facts to complete their board.
The on-site Swedish Restaurant will also join the festivities by offering themed paper picks with cake orders and providing adorable photo spots.
Registered IKEA Family members who spend over 5,000 yen in a single transaction will receive a random promotional sticker.
Each sticker includes a QR code that grants access to an exclusive lottery system featuring massive prize pools.
Lucky winners can take home original keychains, extra sticker sets, or an incredible 100,000 yen IKEA gift card.
The promotional event will run from Wednesday, April 1, to Sunday, May 10, 2026, at IKEA stores across Japan.
The IKEA Okayama branch is completely excluded from the festivities, while the IKEA Yokohama Bay Quarter, Kyoto, and Hiroshima locations will not participate in the restaurant promotions.
UPDATE: The Pokémon Pokopia “IKEA Island” Cloud Island code has now officially been revealed.
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