Sanrio and GRL Reveal Gyaru-Inspired Sun-Tanned Hello Kitty Merch Collection
Japanese fashion brand GRL has announced an exciting new collaboration featuring Sanrio’s most recognizable mascot.
The brand-new GRL x Hello Kitty collection brings a nostalgic gyaru-inspired twist to the iconic character through a variety of daily use accessories.
Hello Kitty is a global pop culture phenomenon created by Sanrio, recognized worldwide for her cute aesthetic and massive merchandising empire.
GRL is a highly popular online fast-fashion retailer in Japan, known for providing trendy apparel and accessories to young women.
This new collab leans heavily into the retro gyaru fashion subculture that dominated Japanese street style during the late nineties and early two-thousands.
The aesthetic famously championed deep artificial tans and bold animal prints, which are perfectly reflected in these new character designs.
The sun-tanned Hello Kitty brings a playful and stylish energy to a selection of soft goods designed for everyday use.
Fans can choose between two different style variations across the lineup, featuring the mascot dressed in either leopard print or zebra print outfits with matching ribbons.
The full lineup of collaboration accessories includes the items:
- GRL x Hello Kitty Mascot (2 Types)
- Price: 2,799 yen (approx. £15 GBP / $18 USD)
These plush bag charms feature the sun-tanned character wearing her bold animal print dresses and matching bows.
- GRL x Hello Kitty Face Pouch (2 Types)
- Price: 1,999 yen (approx. £10 GBP / $13 USD)
This fluffy cosmetic pouch is shaped like the character’s face, complete with her signature bow in either leopard or zebra print.
- GRL x Hello Kitty Circle Pouch (2 Types)
- Price: 1,999 yen (approx. £10 GBP / $13 USD)
A round, zipper-secured accessory bag designed to keep smaller daily essentials organized inside a larger purse.
- GRL x Hello Kitty Eco Bag with Mini Pouch (2 Types)
- Price: 1,999 yen (approx. £10 GBP / $13 USD)
This reusable shopping tote folds down to fit inside an accompanying miniature character pouch for easy carrying.
- GRL x Hello Kitty Face Drawstring Bag (2 Types)
- Price: 1,799 yen (approx. £9 GBP / $12 USD)
This convenient soft storage bag secures belongings with a simple pull string and showcases the mascot’s tanned complexion.
Fans do not have to wait to secure their favorite designs, as all the accessories are currently available for purchase.
Shoppers can find the entire lineup exclusively through the official GRL online storefront.
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