Sailor Moon and LINE FRIENDS Reveal Adorable New Official Collab Collection
Image by James Richardson
LINE FRIENDS is getting a magical makeover for a new Sailor Moon collaboration that pairs its characters with the Sailor Guardians, Tuxedo Mask and Luna.
The newly revealed “Pretty Guardian Sailor Moon × LINE FRIENDS” collection includes 10 different product types built around original crossover artwork that reimagines seven members of the LINE FRIENDS cast in costumes based on the series.
The collaboration was first announced earlier this year, with its initial artwork gradually revealing how characters from the two franchises would be paired before the full merchandise lineup was finally unveiled.
Cony takes on Sailor Moon’s sailor uniform and odango hairstyle, while Brown becomes Tuxedo Mask with his top hat, mask and cape.
Choco is paired with Sailor Mercury, Jessica with Sailor Mars, Leonard with Sailor Jupiter and Sally with Sailor Venus, while Oliver Pang joins Luna with a matching crescent moon on his forehead.
The Sailor Guardians and Luna appear alongside their LINE FRIENDS counterparts across the wider collection, while several products focus directly on the costumed versions of Brown, Cony and the rest of the group.
Let’s take a look at the full collection!
- Plush Keychains – ¥3,960 each (approx. $25 / £19)
Two larger plush keychains recreate Cony as Sailor Moon and Brown as Tuxedo Mask.
- Mini Plush Keychains – ¥2,420 each (approx. $15 / £11)
Seven smaller versions cover the complete crossover lineup of Cony, Brown, Choco, Jessica, Leonard, Sally and Oliver Pan.
- Random Acrylic Stand Keychain – ¥1,540 (approx. $10 / £7)
Six possible designs combine the Sailor Moon cast with their LINE FRIENDS counterparts, with one supplied at random.
- Satin Pouch – ¥2,420 (approx. $15 / £11)
The pouch uses a repeating pattern based on the collaboration artwork.
- Pin Badge Sets – ¥1,540 each (approx. $10 / £7)
Two sets are available, with one pairing Sailor Moon with her Moon Stick and the other focusing on Brown and Cony in their Tuxedo Mask and Sailor Moon costumes.
- Button Badges – ¥770 each (approx. $5 / £4)
Two designs feature Sailor Moon, Luna and Oliver Pan or the costumed Brown and Cony.
- Memo Pad – ¥660 (approx. $4 / £3)
The stationery uses the wider LINE FRIENDS crossover pattern.
- Notebook – ¥880 (approx. $6 / £4)
The notebook carries matching artwork from the collaboration.
- Sticker Sets – ¥770 each (approx. $5 / £4)
Fans can choose between an aurora embossed sticker set and an epoxy glitter version.
- L-Folder Set – ¥880 (approx. $6 / £4)
The final stationery item uses the collaboration artwork across a set of clear document folders.
The collection forms part of Sailor Moon’s continuing 30th anniversary project, which has produced a growing range of new artwork, merchandise and collaborations around Naoko Takeuchi’s series.
Bandai recently returned to the franchise’s earliest merchandise with the “Moon Stick -Resparkle-,” a new recreation inspired by the original 1992 Sailor Moon toy.
The official Sailor Moon Store has been celebrating a milestone of its own, unveiling new anniversary designs for Usagi and the Inner Sailor Guardians ahead of another collection of store-exclusive merchandise.
Image by James RichardsonThe “Pretty Guardian Sailor Moon × LINE FRIENDS” collection will begin rolling out on November 12, 2026, with online sales available through LINE FRIENDS SQUARE and the official Pretty Guardians Sailor Moon fan club.
Physical and regional online sales are also planned across Japan, South Korea, China and Taiwan, including LINE FRIENDS stores and selected Sailor Moon Store, Kiddy Land, HMV and other locations in Japan, with individual product availability varying by store.
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