Hello Kitty and Friends Get New Official Debit Card Collection With Exclusive Designs
Image by James RichardsonHello Kitty and her friends are giving everyday banking a Sanrio makeover in the US, with a new collaboration introducing a series of exclusive designs inspired by the characters and Hawaiian culture.
The new “Bank of Hawaii x Hello Kitty and Friends” collection includes three limited-edition debit cards, specially designed checks and digital rewards, allowing eligible customers to personalize their banking experience with artwork featuring Sanrio’s popular characters.
Originally introduced by Sanrio in 1974, Hello Kitty has become one of Japan’s most internationally successful characters, appearing across everything from fashion and toys to household goods and collaborations with major international brands.
Her popularity in the US has led to several recent partnerships, including a new collection of official rings from Enso, featuring designs inspired by Hello Kitty, Kuromi, Cinnamoroll and Pompompurin.
Image by James RichardsonFor this new collaboration, Sanrio has partnered with Bank of Hawaii, one of the state’s longest-established financial institutions, to create a collection inspired by local food, traditional Hawaiian patterns and the characters themselves.
The three debit card designs combine Hello Kitty and Friends artwork with elements of Hawaiian culture, giving each version its own theme:.
- Shave Ice Debit Card
A colorful design inspired by Hawaiian shave ice, the popular dessert made from finely shaved ice topped with flavored syrups, combining the island treat with Sanrio character illustrations.
- Kakimochi Debit Card
A design inspired by kakimochi, the Japanese rice crackers that have become a popular snack in Hawaii, incorporating the traditional treat into the collaboration’s character artwork.
- Bankohana Debit Card
A special design featuring artwork inspired by palaka, the checkered fabric traditionally associated with Hawaiian workwear, created exclusively for customers with eligible Bankohana checking accounts.
The Shave Ice and Kakimochi cards are available to customers with eligible Bank of Hawaii personal checking accounts, including its EASE checking service, while Bankohana customers can choose from all three designs.
Existing account holders can replace their current debit cards with one of the Sanrio versions, while new customers can select their preferred design when opening an eligible account.
Each customer can request one debit card per checking account, with the designs available to account holders aged 16 and older.
The collaboration also includes four exclusive Sanrio check designs, allowing customers to choose character-themed artwork for traditional paper payments.
Unlike the debit cards, which are also available through EASE checking accounts, the special checks can only be ordered for accounts that support check writing.
Bank of Hawaii has also introduced a small digital activity featuring Hello Kitty, Kuromi and Pompompurin, with the three characters hidden across different sections of its official website.
Visitors who find each character can unlock a corresponding digital wallpaper featuring exclusive artwork from the collaboration, with three designs available in total.
Hello Kitty can be found on the bank’s homepage, while Kuromi appears in the Personal Banking section and Pompompurin is hidden within the Appointments section.
Eligible customers who order one of the limited-edition debit cards may also receive additional Sanrio-related communications, promotional offers, and other benefits associated with the collaboration.
The “Bank of Hawaii x Hello Kitty and Friends” collection was introduced in October 2026, with the bank highlighting the designs again ahead of Hello Kitty Day on November 1.
All three debit cards are now available through Bank of Hawaii’s official website and participating branches, priced at $18 each as a one-time fee.
Customers with Bankohana Premier Gold or Bankohana Premier Kalai accounts, including eligible linked accounts, will receive the $18 fee credited back within ten business days.
The matching Sanrio checks are also available to order through Bank of Hawaii’s mobile banking service or its branches, with standard single-check orders priced at $30 and duplicate-check orders at $33.
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