Reebok Unveils Dragon Quest 40th Anniversary Sneaker and Apparel Collab Collection
The legendary role-playing franchise Dragon Quest is officially teaming up with the global apparel brand Reebok to celebrate an incredible forty years of gaming history.
This exciting crossover merges four decades of epic digital adventures with iconic streetwear aesthetics, delivering the exclusive DRAGON QUEST x INSTAPUMP FURY 94 sneakers and DRAGON QUEST x VINTAGE TEE shirts.
The collaboration honors the incredible impact of the series by highlighting the eleven mainline numbered titles, spanning from the foundational first game all the way to the modern blockbuster eleventh entry.
This expansive clothing line offers longtime enthusiasts a fashionable way to display their passion for the genre-defining role-playing games.
Fans can look forward to a massive range of premium merchandise that perfectly captures the retro aesthetic of the original video game releases.
The footwear portion of the crossover utilizes the classic Instapump Fury 94 silhouette.
Originally introduced in 1994, this innovative sneaker design has remained a staple icon for Reebok, making it the perfect canvas for a retro gaming tribute.
There will be eleven variations of the sneaker, with each pair adopting the unique color palette and official logo of an individual mainline game from the franchise.
The accompanying apparel lineup features eleven unique unisex vintage t-shirts to match the sneaker variations.
Each shirt prominently displays a striking silhouette of the iconic mascot monster, the Slime, boldly overlaid with the Instapump Fury 94 text.
The official game logos and Reebok branding are proudly displayed directly underneath the monster graphic.
To ensure fair distribution among passionate fans, organizers have implemented a strict purchase limit of one item per title or color variant per customer for both the sneakers and the t-shirts.
Buyers should carefully check their measurements prior to purchase, as size exchanges and returns will not be accepted by the manufacturer.
The official pre-order period opens at 12:00 PM (JST) on Wednesday, May 27, 2026, and will remain active until 11:59 PM on Friday, June 26, 2026.
Pre-orders for the exclusive footwear will strictly operate through the official Reebok online store and the partner website FASCINATE.
International fans will be thrilled to note that the partner retailer FASCINATE actively offers shipping options to regions outside of Japan, including North America.
Shipments for the custom sneakers are currently scheduled to begin rolling out to buyers in mid-October 2026, though organizers note that regional logistics could cause slight delays of up to two months.
The vintage t-shirts will bypass the pre-order phase entirely and launch directly into general sales on Wednesday, May 27, 2026.
The brand is also going all out for the physical retail launch by giving the Reebok Harajuku location a special limited-time visual wrapping across its exterior to celebrate the monumental event.
Digital sales on the official Reebok website will begin at 12:00 PM (JST), while physical retail locations will open their doors for eager buyers starting at 10:00 AM (JST) that same day.
Fans looking to purchase the vintage t-shirts in person can visit official Reebok direct store locations including Harajuku, Karuizawa, Shibuya, Tachikawa, LaLaport TOKYO-BAY, Laketown, Nagoya, Shinsaibashi, Rinku, Hiroshima, and Hakata.
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