Natsume’s Book of Friends pop up shop to open in Tokyo and Osaka this October

Last Updated on September 19, 2025

Event Overview

A new pop up shop for Natsume’s Book of Friends will open between October and November, with a range of exclusive merchandise available to purchase.

The event will feature brand new illustrations designed around the theme of Setsubun festival.

Merchandise

Fans will be able to collect merchandise including acrylic stands, keychains, badges and more.

Purchase Bonus

For every 2000 yen spent at the pop up shop, customers will receive 1 exclusive bookmark (selected at random from 4 types).

Customers who spend over 5,000 yen will receive a special postcard.

Entry Cost

Free.

Participating Stores

• HMV & BOOKS SHIBUYA 
  • October 10, 2025 – October 19, 2025
• HMV & BOOKS SHINSAIBASHI 
  • November 14, 2025 – November 30, 2025

Event Details

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