Hatsune Miku’s new energy drink collab offers fans the chance to collect exclusive merch
A new, large-scale partnership has been announced between the “Piapro Characters,” including the virtual singer Hatsune Miku, and the energy drink brand, “Dodekamin.”
The new summer campaign is a multi-faceted event that features two distinct prize courses, exclusive new artwork, and an interactive music creation project.
Dodekamin is a popular carbonated energy drink from Asahi Soft Drinks, known for its blend of twelve “energetic ingredients.”
The new collaboration is split into two parallel campaigns with different themes and prizes: one for convenience stores and another for supermarkets and drugstores.
The “Convenience Store Course” features new, exclusive illustrations by the artist Omutatsu, which depict Hatsune Miku and her friends in energetic, red and yellow cheerleader outfits.
The “Supermarket & Drugstore Course” showcases a different set of illustrations by the artist Shugao, which feature the characters in cool, clear jerseys and wielding water guns.
Both campaigns operate on a receipt-based lottery system, where customers upload a photo of their receipt from a qualifying purchase to earn points, which can then be used to enter draws for prizes.
The prize tiers for the two courses include:
- Guaranteed Prize (1 point)
An exclusive digital wallpaper, with a different design for each course.
- Instant Win Lottery (1-point)
A small, connectable acrylic charm, with different designs for each course.
- Main Lottery (5 points)
A life-sized character tapestry, with different designs for each course.
- Main Lottery – Convenience Store Only (10 points)
An exclusive Bluetooth speaker.
In a unique interactive twist, the campaign is also tied to the creation of a new, original song.
Through a linked campaign called the “#Midsummer Miku Miku Super Plan,” fans can participate in online “missions” to accumulate “Dodeka Power.”
If the community successfully reaches the goal, a new, original song will be produced by the hugely popular Vocaloid creator, NayutalieN.
NayutalieN is a producer known for a string of viral hits, including “Alien Alien” and “Planet Loop.”
The Convenience Store Course for the Dodekamin collaboration is scheduled to begin next week, on Tuesday, the 29th of July, 2025.
The Supermarket and Drugstore Course will begin one week later, on Tuesday, the 5th of August, 2025.
Source: Official Website
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
