Uma Musume Announces New Energy Drink Collab Starring Gold Ship and Stay Gold

To coincide with Japan’s annual Golden Week holiday, the hit gaming and anime series “Uma Musume: Pretty Derby” is launching a massive “Gold Week” campaign to celebrate the season with six unique brand partnerships.

The main highlight of the huge new collab campaign is a partnership with ZONe Energy, which has seen the announcement of a new “ZONe Energy Toughness Gold” flavor.

The newly revealed energy drink draws inspiration from the “Toughness 30” recovery item found within the game, reviving a popular original flavor consisting of 1% carrot juice and 10% orange juice.

The 500ml cans will feature a striking gold design highlighting six “gold” themed characters: Stay Gold, Dream Journey, Nakayama Festa, Orfevre, Gold Ship, and Fenomeno.

Alongside the special flavor, ZONe Energy will also release original design versions of their standard lineup.

These 400ml drinks feature exclusive illustrations of Red Desire, Admire Groove, Still in Love, Daring Tact, and Buena Vista in the signature “ZONe state.”

Dedicated fans can also participate in several exciting campaigns to win exclusive promotional rewards.

By purchasing eligible ZONe drinks bearing a QR code sticker, individuals can accumulate points via the official LINE account to enter lotteries for acrylic stands and QUO cards.

A separate in-store campaign running from Tuesday, May 26 to Tuesday, June 30 will also offer five lucky winners a massive five-piece tapestry set.

The wider “Gold Week” festivities also include several other exciting partnerships, such as special golden ice cream treats and Kanazawa gold leaf goods available at the Hakuichi Gold Leaf Museum.

A new Ichiban Kuji lottery set is planned for autumn 2026, featuring figures of Stay Gold, Dream Journey, and Orfevre, alongside a golden statue of Gold Ship.

Apparel brand Alpha Industries is offering a collaborative jacket inspired by the “Gold Week” key visual, while Animate stores will feature exclusive goods utilizing an illustration drawn by manga artist Kazuhiko Shimamoto.

Kyoto Rikyu-en is also offering an exclusive “Uma Musume Gold Chazuke” set through their online shop, featuring a gold-leaf chazuke mix and an original rice bowl.

A single 500ml can of ZONe Energy Toughness Gold will be priced at approximately $1.60 USD / £1.30 GBP (253 yen).

The standard 400ml collaborative drinks will be available for approximately $1.50 USD / £1.20 GBP (245 yen).

Made-to-order sets containing an extra-large desk mat and a 24-can case of ZONe Energy will be available across two different ordering periods starting Saturday, May 2.