FamilyMart to sell exclusive Hello Kitty merchandise
Sanrio has partnered with the popular convenience store chain FamilyMart to release a new line of exclusive original merchandise.
These super cute items are inspired by Hello Kitty and include a tote bag and a slide mirror keychain.
Hello Kitty celebrated her 50th anniversary in 2024 and still holds great cultural significance in Japan and around the world.
Sanrio characters including Hello Kitty frequently engage in collaborations with various brands, from fashion to food, allowing fans to integrate their favorite characters into everyday life.
Recent collaborations include Hello Kitty and friends being paired up with both Hatsune Miku and Chiikawa, while the main airport in Oita Prefecture has recently been renamed after Hello Kitty.
FamilyMart, as one of Japan’s largest convenience store chains, provides an extensive retail network across the country making limited-edition merchandise easily accessible to a wide range of the population.
This collaboration has resulted in two charming items designed for everyday use.
Sagara Embroidery Drawstring Tote Bag
This tote bag is described as “super cute” and features sagara embroidery, a style of loop-pile embroidery known for its plush, chenille-like texture, which adds a tactile and high-quality feel to the design.
The tote bag is available in two different colors and features ample room to store your daily necessities.
Each tote bag will cost 2,750 yen (approx. $19.08 USD / £14.05 GBP).
Slide Mirror Keychain
This item is specifically designed to resemble the iconic ribbon worn by Hello Kitty.
The “sliding mirror” functionality adds a practical touch, making it a convenient accessory for quick makeup touch-ups.
Each keychain will cost 880 yen (approx. $6.10 USD / £4.49 GBP)
The partnership between Sanrio and FamilyMart leverages the immense popularity of Hello Kitty and the widespread accessibility of FamilyMart’s convenience stores.
These types of exclusive releases often become collector’s items or popular impulse purchases due to their limited availability and charming designs.
All items are now on sale in FamilyMart stores across Japan and will remain available until they sell out.
Source: Official X Account
© Sanrio
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