New Lloromannic goods released just in time for Berry’s birthday

Japanese fashion retailer Avail is set to release a new line of merchandise featuring Sanrio's Lloromannic.

Japanese fashion retailer Avail is set to release a new line of merchandise featuring Sanrio's Lloromannic.

Sanrio has announced a special collaboration with the Japan National Football Team that will see a number of their most popular mascots don the team's kit for a new line of merchandise.

All Nippon Airways (ANA), Japan's largest airline, is embarking on a charming new collaboration with Sanrio, the company behind kawaii characters like Hello Kitty.

The highly anticipated second collaboration between Piapro Characters (including Hatsune Miku) and Sanrio Characters is set to launch exclusively at FamilyMart stores nationwide.

Get ready for an overload of adorable, as Sanrio has announced an exciting new collaboration with Chiikawa.

Sanrio is embracing the trendy "Balletcore" aesthetic with a new collection of goods.

A new cafe for Jujutsu Kaisen and Sanrio will open in Tokyo, Nagoya and Osaka from June 12th.

The popular "ululis" MIZU shampoo series is collaborating with Sanrio's beloved character My Melody for a special limited-edition release.