Starbucks Japan introduces new Earl Grey Tea Frappuccino for the summer season
Starbucks Coffee Japan will launch two new tea-based beverages, the “Earl Grey Bouquet & Tea Frappuccino®” and the “Earl Grey Bouquet & Tea Latte,” starting Wednesday, June 18th.
These offerings are designed to provide a rich and comforting experience, reminiscent of an elegant afternoon tea, through a blend of various teas and herbs centered around Earl Grey.
Starbucks, a global coffeehouse chain, consistently introduces seasonal and limited-time beverages that cater to local tastes and preferences.
Their most recent summer themed drinks have been centered around a mango theme, with a new frappucino and soda launching back in May.
Tea-based drinks, in particular, have been a growing segment of their menu, appealing to a broader range of customers beyond traditional coffee drinkers.
This new “Earl Grey Bouquet & Tea” line aims to combine intricate tea flavors with Starbucks’ popular Frappuccino and latte formats.
Earl Grey Bouquet & Tea Frappuccino®
The “Earl Grey Bouquet & Tea Frappuccino®” marks a new addition, transforming the previously popular “Earl Grey Bouquet & Tea Latte” into a chilled, blended format suitable for the warmer, humid season.
This Frappuccino maintains the harmonious blend of Earl Grey, jasmine, and chamomile.
It features a base of Earl Grey, herbs, and milk, topped with a powder blend of bergamot, lemon peel, and orange, finished with a drizzle of honey.
This creates a visually appealing and refreshing drink with vibrant citrus notes complementing the rich tea flavor, ideal for the transition into early summer.
The Frappuccino will be available in Tall size only, priced at ¥668 for takeout and ¥680 for in-store consumption.
It will be sold from June 18th until approximately October 31st, 2025, or while supplies last.
Earl Grey Bouquet & Tea Latte
The “Earl Grey Bouquet & Tea Latte” (available hot and iced), which was well-received in 2023 under a slightly different name, makes a return.
This latte combines the fragrant Earl Grey with a balanced mix of oolong, jasmine, chamomile, hibiscus, and linden flower, designed to complement the smoothness of milk. It is also topped with the bergamot, lemon peel, and orange powder.
The latte is priced from ¥520 (Short) to ¥648 (Venti®) for takeout, and ¥530 (Short) to ¥660 (Venti®) for in-store consumption.
The Earl Grey Bouquet & Tea Latte will be available from June 18th onwards.
For those with allergies, it’s worth noting that both beverages contain honey.
Members of the Starbucks® Rewards loyalty program will have early access to both the “Earl Grey Bouquet & Tea Frappuccino®” (Tall size) and the “Earl Grey Bouquet & Tea Latte” (Tall size, hot/iced) on June 16th and 17th.
Members can utilize Mobile Order & Pay or present their Starbucks app QR code at the register for this exclusive pre-sale.
In a move aimed at enhancing customer choice and reducing environmental impact, Starbucks Japan has also made soy milk customization free across all beverages at all stores since February 15th, 2025.
This change extends to the new Earl Grey Bouquet & Tea beverages, allowing customers to enjoy their drinks with the smooth, slightly sweet taste of soy milk, which Starbucks has offered in Japan since 2001.
This initiative also supports Starbucks’ commitment to resource-positive goals by encouraging the use of plant-based milks, which contribute to lower CO2 emissions and water usage.
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