Sanrio’s Top Dogs Unite for Cozy New Fluffy Friends Merch Collection
Sanrio is bringing together three of its most popular dog characters for an adorable new merchandise collection filled with extra fluffy plush toys, bags and accessories.
The new “Fuwawan Friends Design Series” stars Pompompurin, Cinnamoroll and Pochacco, giving the trio matching poses and soft, furry designs across nine types of merchandise.
The collection brings together three of Sanrio’s most popular canine characters, each with their own personality and established history, from Pompompurin’s laid-back golden retriever to the long-eared Cinnamoroll and sporty Pochacco.
Pompompurin is also celebrating his 30th anniversary in 2026, with Sanrio recently revisiting his earliest appearance through a special retro-inspired merchandise collection that recreated the soft textures and simple styling of his original 1996 plush toys.
Image by James RichardsonThe three characters also appeared together in Sanrio’s Autumn Apple merchandise collection, while Pochacco has recently received another winter-themed makeover through Build-A-Bear’s new Sanrio Frosted plush collection.
Image by James RichardsonFor the Fuwawan Friends collection, Sanrio has placed greater emphasis on soft textures and matching character poses, with the plush toys and mascot holders showing all three characters tilting their heads to one side.
The theme also extends into smaller accessories, including miniature sleeping characters, wearable blankets and charms inspired by the fluffy winter coats of animals.
Let’s take a closer look at the complete collection!
- Plush Toys (3 Designs) – ¥3,300 Each (approximately $21 USD / £16 GBP)
Pompompurin, Cinnamoroll and Pochacco each receive a new plush toy featuring extra fluffy fur and matching head-tilting poses, giving the trio a coordinated appearance when displayed together.
Their soft, furry designs emphasize the individual characteristics of each dog, including Pompompurin’s rounded body, Cinnamoroll’s long ears and Pochacco’s contrasting black-and-white coloring.
- Plush Mascot Holders (3 Designs) – ¥2,200 Each (approximately $14 USD / £10 GBP)
Smaller versions of the three characters recreate the matching tilted-head poses and soft fur of the larger plush toys.
Each mascot holder includes an attachment for carrying the character on a bag or backpack, bringing the collection’s fluffy designs into a more portable format.
- Keychains (3 Designs) – ¥1,397 Each (approximately $9 USD / £7 GBP)
The keychains show Pompompurin, Cinnamoroll and Pochacco sleeping peacefully on oversized fluffy pom-poms, with each miniature character resting on top of the soft accessory.
An embroidered fabric strap featuring the collection’s logo accompanies each design, allowing the sleeping characters to be attached to keys, bags and other belongings.
- Mascot Bag Charms (3 Designs) – ¥2,497 Each (approximately $16 USD / £12 GBP)
These fluffy character-shaped charms double as miniature storage pouches, with zippered compartments suitable for keeping wireless earbuds and other small accessories.
Each design incorporates a snap fastening into the character’s ear, allowing Pompompurin, Cinnamoroll or Pochacco to be attached directly to a handbag or backpack handle.
- Tote Bag – ¥2,970 (approximately $19 USD / £14 GBP)
A compact tote bag features fluffy character appliqués, continuing the collection’s soft textures while providing enough room for a smartphone, wallet, pouch and other everyday essentials.
The bag also includes a D-ring attachment for hanging one of the matching plush mascot holders or keychains, allowing fans to customize it with their favorite character.
- Hand Towel – ¥880 (approximately $6 USD / £4 GBP)
A soft hand towel made using untwisted yarn features the three characters alongside decorative details inspired by the collection.
Its raised border design adds texture around the edges, complementing the soft finish of the towel itself.
- Blanket – ¥3,498 (approximately $22 USD / £17 GBP)
The collection also includes a cozy blanket made from soft, fluffy fabric, with three-dimensional ears adding a playful character-inspired detail.
Buttons allow the blanket to be fastened around the shoulders and worn as a cape, making it suitable for keeping warm while relaxing at home.
- Fluffy Stickers – ¥550 (approximately $3 USD / £3 GBP)
A set of character stickers uses a special flocked finish to create a soft, furry texture, extending the collection’s tactile theme to stationery.
Unlike ordinary printed stickers, the raised fibers give the designs a fuzzy surface that can be felt when touched.
- Secret Mascot Charms (9 Designs) – ¥946 Each (approximately $6 USD / £4 GBP)
Nine miniature charms combine transparent character-shaped pieces with fluffy cotton inspired by the thick winter coats that animals grow during colder weather.
Each design also includes a decorative star bead, creating a small accessory that combines transparent elements with the collection’s signature soft textures.
The charms are sold in mystery packaging, meaning buyers cannot choose which design they receive, although Sanrio will also offer complete nine-piece sets where stock allows.
The “Fuwawan Friends Design Series” will go on sale through Sanrio’s official online store and participating Sanrio retail locations on November 19, 2026, with online sales beginning at 10:00 AM JST.
Purchases will initially be limited to one of each design per customer at participating physical stores until November 23, while online customers can purchase up to two of each design until November 25, with a separate nine-item limit applying to the mystery mascot charms.
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