Sanrio releases summer themed “Chocomint” goods collection
Sanrio is set to launch a new range of merchandise based on a popular ice cream and food flavoring that has become synonymous with summer in Japan.
The “Sanrio Chocomint Design Series” is themed around the popular mint chocolate flavor that is often released by popular ice cream and confectionary brands throughout the summer season.
The new line of merchandise, featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Kogimyun, reimagines some of Sanrio’s most popular characters in a fresh, mint-green-based “chocomint” color palette, aiming for an “adult cute” aesthetic that will appeal to a wide range of fans.
Each character is depicted in a specially designed Chocomint themed costume, adorned with hearts and bows, elevating their iconic appearances with a refreshing and sweet new theme.
Let’s take a closer look at the products on offer as part of the new Chocomint range:
- 1. Plush toys – 3,498 yen each
- Perfect for cuddling or display.
- 2. Keychain Mascots – 2,497 yen each
- Ideal for displaying on bags or keychains.
- 3. Pouches – 1,793 yen each
- Each pouch comes with a Chocomint heart zip pull making them functional, stylish and perfect for organizing small items.
- 4. Sticker set – 550 yen
- This sticker set contains 22 stickers (2 pieces of 11 designs in total). The stickers are printed on a clear material making them ideal for personalizing belongings such as phones and notebooks.
- 5. Tote bag – 2,497 yen
- A convenient A4 sized tote bag with ribbon and Chocomint heart details, perfect for everyday use.
- 6. Pass case – 1,100 yen
- The ideal everyday pass case with elastic nylon coil and Chocomint heart details.
- 7. Petit towel – 990 yen
- Petit towel with sheer frills and ribbon details.
- 8. Secret Mascot Charm (8 types) – 990 yen each
- A miniature mascot charm with a cute chocolate mint design. Each character is displayed on a gold heart shaped keychain with a Chocomint themed treat.
This adorable summer-time series will be rolled out in a staggered release across various retail channels.
The collection will first debut at the Sanrio NISHIGINZA store from Tuesday, June 3rd, 2025.
Following this, it will be widely available at Sanrio directly managed stores, department store Sanrio corners, and the official Sanrio online shop starting Wednesday, June 4th, 2025.
Subsequently, select stores in Kyushu prefectures, Hiroshima prefecture, Yamaguchi prefecture, and Okinawa prefecture will begin offering the collection from Thursday, June 5th, 2025.
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