Sanrio and DearMyLove Reveal Kuromi Jirai-kei Fashion Collection
Popular Japanese fashion brand DearMyLove has teamed up with Sanrio to release a new collection inspired by the mischievous mascot Kuromi.
The collaborative apparel line effortlessly blends the dark but cute aesthetic of Kuromi with DearMyLove’s signature style.
Sanrio is a globally recognized entertainment company famous for creating adorable characters that have dominated pop culture for decades.
Kuromi first debuted in 2005 as the mischievous rival to the sweet rabbit My Melody.
Despite her tough exterior and punk-rock attitude, Kuromi secretly harbors a highly romantic and girlish personality.
This endearing contrast has made her incredibly popular among fans of alternative and gothic fashion styles across the world.
DearMyLove is a prominent brand that specializes in creating outfits tailored for Japan’s Jirai-kei fashion subculture.
This clothing style blends cute, frilly elements with dark, edgy motifs to create an eye-catching aesthetic.
This new partnership perfectly captures that exact fashion movement by blending spiderweb lace details with sweet ribbons and frills.
Fans can completely transform their wardrobes with a variety of garments and accessories designed to replicate Kuromi’s signature look.
The full lineup of DearMyLove x Kuromi apparel includes the following items:
- Spider Lace Sailor Top
- Price: 7,990 yen (approx. £42 GBP / $53 USD)
- Spider Lace Drawstring Skirt
- Price: 7,490 yen (approx. £39 GBP / $50 USD)
- Lace-Up Hoodie with Ears and Armbands
- Price: 11,990 yen (approx. £63 GBP / $80 USD)
- Wing Ribbon Hair Clip
- Price: 3,490 yen (approx. £18 GBP / $23 USD)
- Studded Lace Tote Bag
- Price: 4,990 yen (approx. £26 GBP / $33 USD)
- Heart Frill Drawstring Pouch
- Price: 3,490 yen (approx. £18 GBP / $23 USD)
- Puffy Ribbon Bag Charm
- Price: 3,290 yen (approx. £17 GBP / $22 USD)
The new clothing and accessories are scheduled to launch on Tuesday, March 24, 2026, at 12:00 PM JST.
Sales will be handled through the official Yumetenbo online store, the ZOZOTOWN platform, and Rakuten.
All collaborative items will be produced in strictly limited quantities, so fans will need to be quick to place their orders once sales begin to avoid missing out.
Customers purchasing multiple pieces should be aware that their orders will only ship once every item becomes available.
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