Pokémon's New Official 30th Anniversary Jewelry Collection Features 5 Fan-Favorites

Premium jewelry brand U-Treasure has unveiled a new collection of Pokémon necklaces celebrating the franchise’s 30th anniversary, with pre-orders now open for five fan-favorite character-inspired designs.

Pokémon first debuted in 1996 with Pokémon Red and Green on the Game Boy and has since grown into one of the world’s biggest entertainment franchises, spanning video games, anime, trading cards, movies and merchandise enjoyed by generations of fans.

Created to mark the series’ milestone anniversary, each necklace has been meticulously crafted and includes a special charm engraved with the official Pokémon 30th anniversary logo, which rests behind the neck while worn.

The Pikachu Necklace, priced at ¥33,000 in Silver 925 with yellow gold coating (approx. $225 USD / £165 GBP) or ¥429,000 in 18K yellow gold (approx. $2,920 USD / £2,145 GBP), faithfully recreates the beloved Electric-type Pokémon in full three-dimensional form, with detailed ears, tail markings and facial features, while a genuine diamond rests in Pikachu’s hand to create the impression that it is watching over its owner.

The Pikachu & Poké Ball Necklace, priced at ¥33,000 in Silver 925 with yellow gold coating (approx. $225 USD / £165 GBP) or ¥286,000 in 18K yellow gold (approx. $1,945 USD / £1,430 GBP), places a cheerful Pikachu on top of a Poké Ball decorated with a diamond centerpiece, creating a smaller design that is easy to wear with a wide variety of outfits while still showcasing the character’s signature personality.

The Magikarp Necklace, priced at ¥33,000 in Silver 925 with yellow gold coating (approx. $225 USD / £165 GBP) or ¥390,500 in 18K yellow gold (approx. $2,660 USD / £1,955 GBP), captures the famous Fish Pokémon in the middle of its iconic Splash, recreating the instant it leaps from the water in a lively sculpt.

The Ditto Necklace, priced at ¥33,000 in Silver 925 with yellow gold coating (approx. $225 USD / £165 GBP) or ¥495,000 in 18K yellow gold (approx. $3,370 USD / £2,480 GBP), takes inspiration from the Transform Pokémon’s famously flexible nature, with the smiling purple Pokémon sculpted as though it is playfully clinging onto the necklace chain itself.

The Snorlax Necklace, priced at ¥33,000 in Silver 925 with yellow gold coating (approx. $225 USD / £165 GBP) or ¥990,000 in 18K yellow gold (approx. $6,740 USD / £4,960 GBP), brings the fan-favorite Sleeping Pokémon to life in a charming seated pose, with its rounded body and relaxed expression recreated from every angle in an adorable design.

Every necklace is also supplied with a commemorative 30th anniversary jewelry polishing cloth and a specially designed collector’s presentation box created exclusively for the anniversary collection.