Persona’s Protagonists Unite for New Official 30th Anniversary Earphones

Persona is celebrating its 30th anniversary with its first-ever collaboration with Japanese gaming lifestyle brand GRAPHT, headlined by a new pair of earphones specially tuned for the music and sound of the long-running RPG series.

Atlus has been marking the franchise’s three-decade milestone through an extensive series of collaborations and special releases since declaring 2026 its official “Persona 30th Anniversary Year”.

Earlier celebrations have included a Persona x Sanrio Characters pop-up shop, a Japanese convenience store collaboration with Lawson and a special Ikkakuya ramen campaign featuring Persona 3, Persona 4 and Persona 5 protagonists working as restaurant staff.

The anniversary has also expanded internationally through a Kura Sushi USA campaign, while Goddess of Victory: NIKKE recently brought Persona 3 Reload, Persona 4 Golden and Persona 5 Royal together for a major in-game crossover.

Other projects have included the travelling “PERSONA Memoria” event, a collaboration with OMORI creator OMOCAT, a new fragrance collection covering five generations of the series and a dedicated Persona 30th Anniversary Symphonic Concert tour.

The celebrations are also leading into the return of one of the franchise’s most popular games, with Persona 4 Revival scheduled to launch for PlayStation 5, Xbox Series X|S and PC on February 18, 2027.

GRAPHT’s new “THE SPECIAL – EARPHONES PERSONA 30th Anniversary Edition” is based on their existing THE STANDARD earphones, but uses a custom sound profile selected by the Atlus Sound Team after testing several different tunings developed specifically for Persona.

The final setup is designed to bring out the vocals and music that have become such an important part of the series while also keeping character dialogue, battle effects and other in-game sounds clear.

Inside, 6 mm and 10 mm dynamic drivers are positioned coaxially in a dual-driver configuration, providing natural bass alongside clearer mid and high frequencies.

GRAPHT has also developed new dual-layer ear tips made from high-purity liquid silicone rubber, using different levels of hardness across the sections that sit against the ear and connect to the earphones to improve fit and isolation.

The aluminum housings feature a machined “PERSONA 30th” logo, while the packaging uses the official anniversary artwork bringing together protagonists from across the history of the series.

A carrying case, magnetic cable clip and five cable sliders inspired by the different theme colors used throughout Persona are included with the earphones.

GRAPHT’s new collection extends beyond the earphones with apparel, desk accessories and collectibles covering games from across Persona’s history.

Most of this wider merchandise range will receive an early release at GRAPHT’s Tokyo Game Show 2026 booth from September 17 through September 21.

Let’s take a look at the full lineup!

• “THE SPECIAL – EARPHONES PERSONA 30th Anniversary Edition” – ¥9,900 (approx. $63 USD / £47 GBP)

• “Persona 30th T-Shirts” (8 designs) – ¥6,600 each (approx. $42 USD / £31 GBP)

The designs cover Persona, Persona 2: Innocent Sin and Eternal Punishment, Persona 3 and Persona 3 Portable, Persona 4, Persona 5’s Joker and Persona 5: The Phantom X’s Wonder, pairing the protagonists with their Personas in contrasting monochrome artwork.

• “Persona 30th Desk Mats” (3 designs) – ¥4,900 each at TGS (approx. $31 USD / £23 GBP)

• “Persona 30th Stainless Steel Thermal Tumbler” – ¥3,800 at TGS (approx. $24 USD / £18 GBP)

• “Persona 30th Acrylic Art Blocks” (2 designs) – ¥3,900 each at TGS (approx. $25 USD / £19 GBP)

The two designs recreate the distinctive menu screens from Persona 3 Reload and Persona 5 Royal as partially transparent acrylic displays.

• “Persona 30th Embroidered Logo Sticker” – ¥1,300 at TGS (approx. $8 USD / £6 GBP)

• “Persona 30th Embroidered Stickers” – ¥1,900 each at TGS (approx. $12 USD / £9 GBP)

The embroidered style stickers available includes mascot characters and Personas such as Seimen Kongou, Vulcanus, Maia, Orpheus, Thanatos, Izanagi, Arsène and Jánošík.

• “Persona 30th 24mm Arcade Controller Buttons” (2 designs) – ¥1,600 each at TGS (approx. $10 USD / £8 GBP)

Based on Persona 4 Arena Ultimax, the Yu Narukami and Aigis designs can be installed as replacement arcade controller buttons or used separately as straps.

• “Persona 30th Trading Can Badges” (8 designs) – ¥700 each at TGS (approx. $4 USD / £3 GBP), or ¥5,600 for a complete box (approx. $36 USD / £27 GBP)

Pre-orders for the Persona 30th Anniversary Edition earphones opened through the GRAPHT OFFICIAL STORE on September 7.

Visitors to Tokyo Game Show will be able to test the earphones at GRAPHT’s exhibition booth, including while playing the upcoming Persona 4 Revival, though they will not be on sale at the event unlike the rest of the collection.

Following the collection’s early TGS release, wider online sales of the merchandise are planned through the GRAPHT OFFICIAL STORE from around early October.

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