Persona Announces 30th Anniversary Ramen Collab with Exclusive Menu and Merch
Persona is celebrating its 30th anniversary with a brand-new restaurant collaboration, bringing themed ramen, exclusive merchandise, and limited-edition character bonuses to fans across Japan this summer.
The event sees the popular RPG series team up with Yokohama-style ramen chain Ikkakuya, spotlighting Persona 3, Persona 4 and Persona 5 through specially created menu items and newly illustrated artwork featuring each game’s protagonist working as members of the restaurant’s staff.
First launched by ATLUS in 1996, the Persona series blends supernatural role-playing with everyday school life as players awaken mysterious powers known as Personas to battle threats hidden beneath modern society.
Over the past three decades, the franchise has grown into one of gaming’s most recognizable RPG series, with Persona 3, Persona 4 and Persona 5 helping introduce millions of players worldwide to its distinctive blend of dungeon exploration, social simulation and unforgettable characters.
The collaboration’s centerpiece is the Hagakure-style Tonkotsu Ramen, inspired by the ramen shop featured in Persona 3, which will be available at every Ikkakuya location taking part in the event.
Each order of the Hagakure-style Tonkotsu Ramen also includes one randomly selected A4 clear file chosen from a collection of 14 different designs while supplies last.
Selected Ikkakuya locations around Tokyo and neighboring areas will expand the collaboration even further with themed restaurant decorations, exclusive merchandise, and other types of ramen based on Persona 4 and Persona 5.
Fans visiting participating collaboration stores will also be able to order Persona 4’s Karaage Curry Ramen, inspired by the game’s lighthearted atmosphere, alongside Persona 5’s classic Chinese-style Ramen, reflecting the Phantom Thieves’ more understated aesthetic.
Collaboration drinks will also be available, with each qualifying food order allowing guests to purchase a themed beverage that includes one randomly selected coaster from a set of 14 character designs.
The merchandise lineup ranges from familiar collectibles such as acrylic stands and character badges to more restaurant-themed souvenirs including drinking glasses and authentic ramen bowls designed especially for the collaboration.
For every ¥2,000 spent on collaboration merchandise, customers will also receive one randomly selected special craft card from a collection of 14 designs while supplies last.
The Persona x Ikkakuya collaboration will run from August 21 through October 4, 2026, with the Hagakure-style Tonkotsu Ramen available at all Ikkakuya restaurants, while the expanded collaboration menus, themed store decorations and merchandise will be limited to selected locations including Shinjuku, Shibuya, Ikebukuro, Akihabara, Kichijoji, Daimon, Asakusa, Kannai and Tsudanuma.
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