Natsume’s Book of Friends pop up shop opens in Tokyo this month

Last Updated on September 10, 2025

Event Overview

A new pop up shop for Natsume’s Book of Friends will open this September, with a range of exclusive merchandise available to purchase.

Merchandise

A wide variety of goods will be on sale, including apparel, keychains, acrylic stands and more.

Purchase Bonus

For every 2,000 yen spent at the pop up shop, customers will receive 1 exclusive postcard (selected at random from 6 types).

Customers who spend over 3,000 yen will receive a special edition birthday postcard.

Entry Cost

Free.

Event Details

Directions

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