Hello Kitty teams up with &honey for sweet new haircare collab
Sanrio’s global icon Hello Kitty is teaming up with the popular Japanese haircare brand &honey for an exclusive limited-edition release.
The new collaboration features Hello Kitty-themed versions of &honey’s “&honey Color” line, known for its focus on color-treated hair.
&honey is a well-regarded Japanese beauty brand known for its use of natural ingredients, particularly honey, and its innovative hair care solutions.
Their products, which are free from sulfates and parabens, have gained cult status as beauty must haves, both in Japan and internationally.
The brand has recently announced another collaboration with Sanrio, releasing a special edition Pompompurin & Cinnamoroll Melty shampoo and treatment and a special edition &PAIR collection with My Melody & Kuromi.
This latest collaboration will include special versions of &honey’s “Color Control Repair Shampoo & Hair Treatment Pair Set” and the “Color Control Repair Hair Milk 3.0.”
&honey Color Control Repair Shampoo & Hair Treatment Pair Set
This set, priced at 3,080 yen, will include shampoo, treatment, and a bonus treatment comb.
The products will come in a special edition box making it ideal as a gift for friends/loved ones, or just as a treat for yourself to add a touch of cuteness to your hair routine.
The &honey Color series was created to help colored hair last longer and keep your hair healthy, shiny and smooth.
&honey Color Control Repair Hair Milk 3.0.
The hair milk will be available separately, priced at 1,540 yen.
Specially created as the last step in your styling routine, when used with the shampoo and treatment, the hair milk helps to tame hair, maintain vibrant hair color and combat dryness.
Both products will be presented in a striking limited-edition packaging, prominently featuring Hello Kitty and her iconic red bow.
The collaboration also introduces a new, exclusive scent: “Hello! Apple Tea,” a sweet and elegant fragrance inspired by fruity apples and black tea.
This collaboration with Sanrio is expected to be a major hit for fans of both brands, combining high-quality haircare with the timeless appeal the adorable Hello Kitty.
The products will launch on July 7th, 2025, and will be available exclusively at Sugi Pharmacy stores across Japan.
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