Good Smile Company opens orders for new figure of Hazbin Hotel’s Alastor
Good Smile Company has opened pre-orders for a new figure of the character Alastor from the popular adult animated series, Hazbin Hotel.
The new product is being released as part of the company’s “POP UP PARADE” line of collectible figures.
POP UP PARADE is a series of non-scale, pre-painted figures known for its accessible price point, detailed sculpting, and a relatively quick turnaround from announcement to release.
Hazbin Hotel, created by Vivienne “VivziePop” Medrano, began as a viral, independently produced pilot on YouTube before being picked up for a full series by A24 and Amazon MGM Studios.
The show is a musical comedy set in Hell, which follows Charlie Morningstar, the princess of Hell, as she opens a hotel to rehabilitate sinners.
Alastor, also known as “The Radio Demon,” is one of the most powerful and feared overlords in Hell, who arrives at the hotel to offer his assistance for his own mysterious amusement.
His charismatic but menacing personality and his signature, 1920s-inspired aesthetic have made him a fan-favorite character.
The new POP UP PARADE figure is a non-articulated statue that stands approximately 18 centimeters tall.
The sculpt captures Alastor in a confident pose, complete with his sharp grin and monocle.
Pre-orders are now open via the official Good Smile Company store, and are scheduled to remain open until the 20th of August, 2025.
The POP UP PARADE Alastor is priced at ¥7,000 and is scheduled to be shipped to customers in January of 2026.
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