‘& chouette’ reveals special Sanrio collab for My Melody & Kuromi anniversaries
Fashion brand ‘& chouette’ has introduced a new collection of special collaboration items commemorating the joint anniversaries of Sanrio characters My Melody and Kuromi.
The lineup features 10 items, including handbags, shoulder bags, wallets, and charms, all designed with exclusive anniversary artwork for both characters.
Sanrio characters My Melody and Kuromi are globally recognized figures in Japanese pop culture, known for their distinct personalities and appearances.
My Melody, a white rabbit with a pink hood, symbolizes innocence and cheer, while Kuromi, a mischievous black rabbit, represents a punk-gothic aesthetic.
Both My Melody and Kuromi are celebrating significant anniversaries, with My Melody celebrating her 50th, and Kuromi her 20th.
This isn’t the first collaboration with ‘& chouette’, a brand under the main ‘Samantha Thavasa Japan’ fashion house, as a collaboration line with Kuromi by herself was released earlier this year.
This time, the collaboration collection showcases special anniversary artwork for both My Melody and Kuromi, integrated into the designs of various accessories.
‘& chouette’, known for its elegant and sophisticated accessory designs, has incorporated elements that enhance the characters’ appeal.
The items feature intricate details such as heart-shaped stones and three-dimensional ribbon motifs, contributing to what the brand describes as a “luxurious finish.” This attention to detail is evident across the entire range of products.
Let’s take a closer look at all of the items in the new ‘My Melody and Kuromi x & chouette’ collection!
- Shoulder Bag
- ¥16,500 (tax included)
- Handbag
- ¥18,700 (tax included)
- Folding Wallet
- ¥13,200 (tax included)
- Bag Charm
- ¥3,850 (tax included)
- Zipper Charm
- ¥2,850 (tax included)
This collaboration offers fans a unique way to celebrate My Melody and Kuromi’s anniversaries with specially designed, high-quality accessories.
My Melody and Kuromi are also celebrating their anniversaries with a number of other collaborations, including one which has seen the release of a range of exclusive anniversary chocolates.
The collaboration items will be available through a pre-sale, starting from June 6th, and a general sale, starting a week later on the 13th of June.
Pre-sales began on Friday, June 6th, at the following locations:
- & chouette Official Online Shop
- Sunshine City Alpa Store (Tokyo)
- Aeon Lake Town Kaze Store (Saitama)
- LUCUA 1100 Store (Osaka)
General sales are scheduled to begin on Friday, June 13th at select Samantha Thavasa Japan and ‘& chouette’ stores.
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