Chiikawa Bakery launches adorable “suntanned” breads for summer
The official “Chiikawa Bakery” has announced a new menu of limited-time breads and drinks with a summer vacation theme.
The bakery is an officially licensed establishment dedicated entirely to the massively popular “Chiikawa” franchise.
“Chiikawa” is a manga created by the illustrator Nagano that follows the daily lives of small, cute animals, whose charming appearances are often contrasted with the surprisingly difficult and sometimes harsh realities they face.
This blend of cuteness and struggle has resonated deeply with a wide audience in Japan, turning the franchise into a cultural phenomenon with extensive merchandise lines and corporate collaborations with brands such as Sanrio, Converse, and McDonald’s.
The new summer menu reimagines the bakery’s signature character breads with a “suntanned” look.
This effect is achieved by using a coffee spray to give the bread a darker, sun-kissed color.
The three main characters are all featured in this new style, each wearing a different pair of sunglasses.
The bakery requires a web-only advance reservation for entry, which includes the purchase of a 1,000 yen (approx. $6.83 USD / £5.03 GBP) ticket that can be redeemed against purchases in store.
The new limited-time menu includes the following items:
- Chiikawa Bread (Suntanned)
- Price: 580 yen (approx. $3.96 USD / £2.91 GBP)
This version of the Chiikawa-shaped bread features heart-shaped sunglasses and is filled with custard cream.
- Hachiware Bread (Suntanned)
- Price: 580 yen (approx. $3.96 USD / £2.91 GBP)
This Hachiware-shaped bread wears round sunglasses and contains a chocolate cream filling.
- Usagi Bread (Suntanned)
- Price: 580 yen (approx. $3.96 USD / £2.91 GBP)
This Usagi-shaped bread is designed with star-shaped sunglasses and is filled with caramel cream.
A lineup of iced drinks served in original logo-stamped takeout cups has also been launched for the summer season.
- Iced Coffee: 590 yen (approx. $4.02 USD / £2.97 GBP)
- Iced Tea: 590 yen (approx. $4.02 USD / £2.97 GBP)
- Iced Caffe Latte: 690 yen (approx. $4.71 USD / £3.47 GBP)
- Iced Matcha Latte: 720 yen (approx. $4.91 USD / £3.62 GBP)
- Apple Soda Tea: 790 yen (approx. $5.39 USD / £3.97 GBP)
- Orange Soda Tea: 790 yen (approx. $5.39 USD / £3.97 GBP)
Customers who order one of the new drinks will receive a free “Original Coaster” as a gift, with twelve different designs being given out at random.
A new reservation bonus has also been announced.
Starting from Friday, August 1st, customers who make an advance reservation will receive an exclusive trading card as a gift, with nine different designs being released in two waves.
The new summer menu will be available for a limited period, starting on Friday, July 18th, and running until Monday, September 15th.
Source: Official Website
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