Starbucks Japan’s new strawberry milk cup drink will be a FamilyMart exclusive
Starbucks Japan will be offering a taste of early summer with the launch of their latest chilled cup creation: “Starbucks® Strawberry Crush Milk”.
This new addition to the popular Starbucks chilled cup series promises a luxurious dessert drink experience, packed with juicy and sweet-tart strawberry pulp – the largest amount ever featured in a Starbucks® chilled cup in Japan.
Starbucks Japan has also revealed that the “Starbucks® Strawberry Crush Milk” chilled cup drink will be exclusive to FamilyMart convenience stores.
The Starbucks chilled cup series, which pioneered the ready-to-drink Starbucks experience when it first launched in Japan in September 2005, celebrates its 20th anniversary this year.
Under the brand message “Where will you make it Starbucks today?”, the series aims to bring the Starbucks experience closer to consumers’ daily lives, offering a convenient pick-me-up for various occasions – from starting the day and focusing on work or study, to taking a break and simply wanting a moment of comfort.
The new addition to the series perfectly blends creamy milk with the rich flavor of condensed milk, enhancing the refreshing sweetness and juicy texture of the crushed strawberries and creating a taste ideal for the early summer season.
The eye-catching packaging design reflects this indulgence with a bold, layered strawberry pattern and a vibrant red gradient, accented with shimmering elements.
The new “Starbucks® Strawberry Crush Milk” will be available for a limited time exclusively at FamilyMart stores nationwide in Japan starting Tuesday, May 20th.
Source: Starbucks Japan
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