SEGA Celebrates Goro Majima’s Birthday With Cute New Official Plush
SEGA has announced a new addition to one of their official plush lines, based on a popular character from the hit crime drama game series “Like a Dragon”.
Goro Majima is set to join the “SEGA LABBIES” plush collection, bringing his distinct style to the adorable merchandise range.
This unique product line features charming teddy bears beautifully dressed up in the signature outfits of iconic company heroes.
The newly revealed design perfectly captures the Mad Dog of Shimano’s aesthetic, adapting his recognizable eyepatch and trademark jacket into a cute, cuddly format with a handmade, analog feel.
The expanding toy series already features a wide roster of legendary gaming figures from various successful properties.
The current SEGA LABBIES lineup includes:
- Yoshitaka Mine
- Shadow the Hedgehog
- Protagonist (Persona 3 Reload)
- Kazuma Kiryu
- Sonic the Hedgehog
- Joker (Persona 5 Royal)
The upcoming Goro Majima release is available in two different sizes to suit different collector preferences.
The standard large stuffed toy is priced at 6,600 yen (approx. $44 USD / £34 GBP).
A smaller mascot version, perfectly sized to be attached to bags or carried on the go, will be available for 3,850 yen (approx. $26 USD / £20 GBP).
Both of these new items are scheduled to launch on Thursday, May 14, 2026, perfectly coinciding with the character’s in-game birthday.
Fans can purchase the SEGA LABBIES range at the SEGA STORE TOKYO, located on the sixth floor of the Shibuya Parco shopping center.
The items will also be made available at the SEGA STORE SHANGHAI location.
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