Sanrio’s FamilyMart collab returns with a second wave of adorable Famichiki themed plushies
The second wave of a popular collaboration between the Japanese convenience store chain FamilyMart and the Sanrio Characters has been announced.
The new product line is a series of mascot keychains themed around the store’s famous and beloved brand of fried chicken, “Famichiki.”
This new collection features five different Sanrio characters dressed up in a FamilyMart staff uniform.
A key and charming feature of the new items is that each of the mascot keychains also comes with a small, dedicated pouch that is designed to look exactly like the paper bag that Famichiki is served in.
The lineup for this second wave of the collaboration features a new cast of characters.
The five characters in the new collection are:
- Hello Kitty (Gyaru ver.)
The Hello Kitty in this collection is a special “gyaru” version, which features a hibiscus flower in place of her usual ribbon.
- Kuromi
- Cinnamoroll
- Hangyodon
- Usahana
The mascot’s ball chains can also be threaded through a hole in the Famichiki pouch, allowing the two items to be hung together.
This new release offers a unique and charming fusion of the beloved Sanrio characters with the real-world branding of one of Japan’s most famous convenience store foods.
The new “Famichiki x Sanrio Characters Mascot Keyholders” are exclusive to the FamilyMart Online store.
Each of the five different keychains is priced at ¥2,480 (approx. $17 USD/£12 GBP).
Pre-orders for the new collection began on Tuesday, the 16th of September, at 10:00 AM Japan Standard Time via the official FamilyMart Online store.
The pre-order period is scheduled to run until the 6th of October, 2025, with the items scheduled to be picked up in-store in February 2026.
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